'DOWNSIZING' FREQUENTLY ASKED QUESTIONS

We are simplifying our James Wellbeloved wet dog food range so that all our pouches are the same size. This allows us to streamline our materials and resources across the range and keep costs to our pet parents as low as possible, making it easier for you to shop across the range.  With that, the pouch size of our Adult Wet Dog food range will be reduced to 90g.    

The new pouch size will mean you may need to amend the number of pouches you use to feed your dog per day, which may also result in having to alter the frequency of your subscription to accommodate this. These changes have been made to follow the latest nutritional guidelines set out by the European Pet Food Industry Federation (FEDIAF).  

Whilst pet parents will need to feed a higher number of pouches daily, in most cases, we anticipate the amount owners will pay for their dog’s food will decrease based on RRP (pricing is at the sole discretion of the retailer). For example, an owner of a 10kg Jack Russell who buys through our own brand website currently needs to feed a recommended 5 ¼ pouches (788g) at a cost of £5.72 daily. Under the new pouch sizes and feeding guidelines, the same owner would need to feed 7 ½ pouches (675g) at a cost of £5.47. 

Yes, as part of simplifying our James Wellbeloved Wet dog food range the pouch size has been reduced and as a result, the feeding guidelines have changed. Your dog will need to consume more pouches per day as per the guidance on the pack. Each pack provides a recommended daily serving for normal and more active dogs weighing 5-55kg – these changes have been made to follow the latest nutritional guidelines set out by the European Pet Food Industry Federation (FEDIAF). This is to ensure we are better matching the daily recommended calorie requirement set for dogs at normal and higher activity to help them maintain a healthy adult weight. 

Our Turkey recipes remain the same food your dog knows and loves, the Lamb recipe now has added chicken, which gives dogs the benefit of simple, natural ingredients in a delicious combination of two proteins.

Our hypoallergenic dog food is made without common allergens for pets with sensitive tummies. To read the full list of ingredients here

The pet food industry continues to operate in a volatile market context, and while inflation has slowed from the highs of 2022, it remains high.  James Wellbeloved has experienced significant inflationary pressures across our business in recent years. We have, and continue to absorb, substantial cost increases in our raw materials and operations, whilst still providing the best high-quality nutrition.