James Wellbeloved Range of products with a cat and dog

'DOWNSIZING' FREQUENTLY ASKED QUESTIONS

If you have a specific question you can speak to one of our team.

Downsizing

Why have you decreased the size of my dog’s pouch?  

We are simplifying our James Wellbeloved wet dog food range so that all our pouches are the same size. This allows us to streamline our materials and resources across the range and keep costs to our pet parents as low as possible, making it easier for you to shop across the range.  With that, the pouch size of our Adult Wet Dog food range will be reduced to 90g.    

The new pouch size will mean you may need to amend the number of pouches you use to feed your dog per day, which may also result in having to alter the frequency of your subscription to accommodate this. These changes have been made to follow the latest nutritional guidelines set out by the European Pet Food Industry Federation (FEDIAF).  

Is the price changing too?  

Whilst pet parents will need to feed a higher number of pouches daily, in most cases, we anticipate the amount owners will pay for their dog’s food will decrease based on RRP (pricing is at the sole discretion of the retailer). For example, an owner of a 10kg Jack Russell who buys through our own brand website currently needs to feed a recommended 5 ¼ pouches (788g) at a cost of £5.72 daily. Under the new pouch sizes and feeding guidelines, the same owner would need to feed 7 ½ pouches (675g) at a cost of £5.47. 

Has the recommended amount of food I feed my dog changed?  If so, what are these changes based on?

Yes, as part of simplifying our James Wellbeloved Wet dog food range the pouch size has been reduced and as a result, the feeding guidelines have changed. Your dog will need to consume more pouches per day as per the guidance on the pack. Each pack provides a recommended daily serving for normal and more active dogs weighing 5-55kg – these changes have been made to follow the latest nutritional guidelines set out by the European Pet Food Industry Federation (FEDIAF). This is to ensure we are better matching the daily recommended calorie requirement set for dogs at normal and higher activity to help them maintain a healthy adult weight. 

Have you changed the recipe?

Our Turkey recipes remain the same food your dog knows and loves, the Lamb recipe now has added chicken, which gives dogs the benefit of simple, natural ingredients in a delicious combination of two proteins.

Our hypoallergenic dog food is made without common allergens for pets with sensitive tummies. To read the full list of ingredients here

Other brands/food products are starting to decrease in price, why is pet food continuing to rise? 

The pet food industry continues to operate in a volatile market context, and while inflation has slowed from the highs of 2022, it remains high.  James Wellbeloved has experienced significant inflationary pressures across our business in recent years. We have, and continue to absorb, substantial cost increases in our raw materials and operations, whilst still providing the best high-quality nutrition.  


Our Popular Meals

Check out some of our most popular meals

Adult Turkey & Rice Dry Dog Food - James Wellbeloved UK
Adult Turkey & Rice Dry Dog Food - James Wellbeloved UK

Adult Turkey & Rice Dry Dog Food

15kg, 8kg, 2kg
Regular price From £15.99
Regular price Sale price From £15.99
Adult Turkey & Rice Dry Cat Food - James Wellbeloved UK
Adult Turkey & Rice Dry Cat Food - James Wellbeloved UK

Adult Turkey & Rice Dry Cat Food

10kg, 4.5kg, 1.5kg
Regular price From £17.99
Regular price Sale price From £17.99
Grain Free Adult Turkey & Veg Dry Dog Food - James Wellbeloved UK
Grain Free Adult Turkey & Veg Dry Dog Food - James Wellbeloved UK

Adult Turkey & Veg Grain Free Dry Dog Food

10kg, 4.5kg, 1.5kg
Regular price From £15.99
Regular price Sale price From £15.99
Grain Free Adult Fish & Veg Dry Dog Food - James Wellbeloved UK
Grain Free Adult Fish & Veg Dry Dog Food - James Wellbeloved UK

Adult Fish & Veg Grain Free Dry Dog Food

10kg, 4.5kg, 1.5kg
Regular price From £15.99
Regular price Sale price From £15.99
Adult Lamb & Rice Dry Dog Food - James Wellbeloved UK
Adult Lamb & Rice Dry Dog Food - James Wellbeloved UK

Adult Lamb & Rice Dry Dog Food

15kg, 8kg, 2kg
Regular price From £15.99
Regular price Sale price From £15.99
Puppy Turkey & Rice Dry Dog Food - James Wellbeloved UK
Puppy Turkey & Rice Dry Dog Food - James Wellbeloved UK

Puppy Turkey & Rice Dry Dog Food

15kg, 8kg, 2kg
Regular price From £15.99
Regular price Sale price From £15.99
Light Adult Turkey & Rice Dry Dog Food - James Wellbeloved UK
Light Adult Turkey & Rice Dry Dog Food - James Wellbeloved UK

Adult Turkey & Rice Light Dry Dog Food

12.5kg, 6kg, 1.5kg
Regular price From £15.99
Regular price Sale price From £15.99
Senior Turkey & Rice Dry Dog Food - James Wellbeloved UK
Senior Turkey & Rice Dry Dog Food - James Wellbeloved UK

Senior Turkey & Rice Dry Dog Food

15kg, 8kg, 2kg
Regular price From £15.99
Regular price Sale price From £15.99