Get Up to 30% OFF
Get an exclusive discount of up to 30% on every order over £75.
Price Match Promise
If you find a better price on our food, we’ll match it. Note that this may be subject to terms and conditions.
Free Puppy & Kitten Packs
New owners get a freepuppy or kitten pack with wet & dry food, plus a care guide.
Free Food for Your Litters
Get free puppy or kitten dry food to feed each new litter
£10 Referral Bonus
Get £10 off when a new pet parent makes their first order.
Free Next Day Delivery
Enjoy free next day delivery on every order over £50
NEED A BIT OF HELP? OUR TEAM IS RIGHT HERE
Hayley is an award-winning pedigree dog breeder who is also a Kennel club approved judge for championship level shows.
Abby is our Breeder & SPT Specialist who has bred working dogs for three generations and has competed in shows with her own horses.
Chloe is our Breeder Services Specialist with a professional background in behaviour and training, as well as grooming.
Frequently Asked Questions
the breeder club
the breeder team
The Breeder Club
What is the James Wellbeloved Breeder Club?
The James Wellbeloved Breeder Club is a club for breeders with exclusive breeder discounts, offers, rewards and advice. We want to help you help get your puppies and kittens off to the best possible start, and ensure a smooth transition from 1st home to forever home.
What benefits does the James Wellbeloved Breeder Club offer?
If you join the James Wellbeloved Breeder Club we’ll offer you exclusive breeder offers, discounts and free food for new litters. We’ll also offer free puppy and kitten packs to new pet parents, and reward you when they make their first order via our website.
Our exclusive benefits:
- Up to 30% off
- Price match promise
- Free Puppy & Kitten Pack
- Free Food for your Litters
- £10 Referral Bonus
- Free next day delivery
How can I join the Breeder Club?
You can apply online on this page.
Our Breeder Team will then get in touch to confirm your membership. And in the meantime, keep an eye out for a special offer in your inbox. Alternatively feel free to call our Breeder Team on 0333 070 5971 Mon-Fri 9-5, drop us an email at email@example.com, or come and speak to us at any show that we’re in attendance.
What are the criteria for joining the Breeder Club?
To join the James Wellbeloved Breeders Club you need to fulfil the below criteria:
- Be based in the UK
- Own a minimum of 1 breeding bitch or 1 entire male (with registered KC affix or KC/IKC assured breeder documentation)
- Or own a minimum of 1 queen or 1 entire male (with registered prefix documentation)
- Or registered with the local council as a breeder and regulations and license requirements adhered to
- Breeders must not breed from a brood bitch or queen if the litter would be born before the brood bitch or queen is 12 months old, or after 8 years old
- New litters need to be registered with James Wellbeloved within 4 weeks of birth
- Breeders must confirm information about individual breeding stock / puppy details
If you’re unsure about any of the requirements to join our Breeder Club feel free to call our Breeder Team on 0333 070 5971 Mon-Fri 9-5, drop us an email at firstname.lastname@example.org, or come and speak to us at any show that we’re in attendance.
Do I need to be Kennel Club registered to join?
No, but breeders do need to be registered with their local council as a breeder.
I don’t meet the criteria to join the Breeders Club - what can I do?
We’d be happy to give you advice and guidance on how to qualify for the James Wellbeloved Breeder Club.
Feel free to call our Breeder Team on 0333 070 5971 Mon-Fri 9-5, drop us an email at email@example.com
Do you supply Puppy & Kitten Packs for new owners?
We’ll provide all new pet parents with puppy or kitten packs to help their pets get off to the best start. All you need to do is register the new pet parents details with us and we’ll take care of the rest.
The puppy and kitten packs include free dry and wet puppy food and a new puppy information brochure.
We’ll also give the new pet parents exclusive offers for their first few orders with us, and you’ll be rewarded for your recommendation too.
Do you provide New Puppy or Kitten information leaflets to new owners?
Our puppy and kitten packs include comprehensive information leaflets with all the information a new puppy or kitten owner needs to help them get their new pet off to the best start.
Do you provide free puppy food to the breeder for new litters?
We want to help you get your puppies and kittens off to the best start with James Wellbeloved and that’s why we’ll send you free James Wellbeloved puppy or kitten food when registering your litters. (Terms & Conditions apply)
How does the up to 30% breeder discount work?
You just need to log-in to our exclusive Breeder Shop and place your orders. For all orders above £75, the discount will be automatically applied during checkout.
Have any issues logging in or ordering? Feel free to call our Breeder Team on 0333 070 5971 Mon-Fri 9-5, drop us an email at firstname.lastname@example.org
How does the Breeder Club best price guarantee work?
If you find our pet food cheaper anywhere else (after the exclusive James Wellbeloved Breeder Club discount has been applied) we’ll match the price.
Just call our Breeder Team on 0333 070 5971 Mon-Fri 9-5 or drop us an email at email@example.com to let us know where you’ve found the cheaper price and we’ll match it for you.
Do you provide rewards for recommending new breeders to the Breeders Club?
We hope you like our Breeder Club and will spread the word!
For any breeders you refer to our club, we’ll give you £10 off your next order. Just use your unique link and we’ll credit £10 to your account once the new breeder makes their first order.
Do I get rewarded for recommending James Wellbeloved to new pet owners?
Yes. It’s important for puppies and kittens to have a smooth transition from 1st home to forever home and we’re happy to reward your role in supporting this.
We’ll credit your account with £10 once the new pet parents have made their first order via our website.
Is James Wellbeloved Breeder Club open to all breeds?
We want all dogs and cats to be at their best with our naturally health pet nutrition. Our James Wellbeloved Breeder Club is open to all breeds, both pure breeds & mixed breeds.
Is James Wellbeloved Breeders Club open to mixed breeds?
Yes. Our James Wellbeloved Breeder Club is open to all breeds, both pure breeds and mixed breeds.
How do I leave the James Wellbeloved Breeders Club?
We’d be sad to see you leave! If there’s anything on your mind feel free to call or email our Breeder Team on 0333 070 5971 Mon-Fri 9-5 , drop us an email at firstname.lastname@example.org.
You can leave our breeder club and unsubscribe from our mails at any time – just drop us an email at email@example.com
The Breeder Team
What breeder shows will James Wellbeloved be attending?
In 2023 you can meet us at the following shows:
- Manchester Dog Show Society: 19th – 22nd January
- Crufts: 8th – 12th March
- UK Toy Dog Society: 25th March
- National Terrier Club: 1st April
- WELKS: 27th – 30th April
- Birmingham Dog Show Society: 4th – 7th May
- Bath Canine Society: 26th – 29th May
- Southern Counties Canine Association: 2nd – 4th June
- Three Counties Agricultural Society: 8th – 11th June
- Blackpool & District Canine Society: 23rd – 25th June
- Windsor Dog Show Society: 29th June – 2nd July
- East of England Agricultural Society: 7th – 9th July
- Bakewell Dog Show Society: 15th – 16th July
- Leeds City & District Canine Association: 28th – 30th July
- Paignton & District Fanciers Association: 4th – 6th August
- Bournemouth Canine Association: 12th – 14th August
- Driffield Agricultural Society: 25th – 28th August
- City of Birmingham Canine Association: 1st – 3rd September
- Richmond Dog Show Society: 8th – 10th September
- Darlington Dog Show Society: 15th – 17th September
- Gundog Wales: 11th October
- South Wales Kennel Association: 13th – 15th October
- Supreme Cat Show: 21st October
- Midland Counties Canine Society: 26th – 29th October
- Yorkshire County Cat Club: 11th November
- LKA: 9th – 10th December
How and when can I contact the James Wellbeloved Breeder Team?
We’d love to connect with you to talk all things breeder and James Wellbeloved. Feel free to call our Breeder Team on 0333 070 5971 Mon-Fri 9-5 or drop us an email at firstname.lastname@example.org
Why is James Wellbeloved petfood so healthy?
Our tasty, healthy recipes inspired by nature are made with simple ingredients which makes them the perfect choice for every dog or cat. The foods are naturally hypoallergenic, so that means that James Wellbeloved recipes are ideal if your dog or cat has sensitive digestion or food intolerance. With James Wellbeloved, you can be sure of a balanced diet that not only tastes good, but does them a world of good too.
Don’t just take our word for it – 87% of UK vets have recommended James Wellbeloved.
Is James Wellbeloved petfood recommended by vets?
James Wellbeloved petfood is recommended by veterinarians. 87% of UK vets have recommended James Wellbeloved.
Will my dog or cat like James Wellbeloved?
We put a lot of love into creating recipes we hope your dog will love. Using only simple ingredients, and recipes inspired by nature our food has everything your dog needs. Best of all, you can be sure they’re enjoying a naturally balanced diet.
But don’t just take our word for it why not have a look at our lovely from many of our four-legged friends?
Why is James Wellbeloved puppy food ideal for puppies?
Our puppy dry food is suitable for all breeds and contains all the energy and protein needed for growth, along with the optimal balance of calcium and phosphorus for your pup’s growing bones. There’s also added DHA, an Omega 3 fatty acids, both important for brain development.
Our puppy wet food is nutritionally complete which means you can feed it on its own or as a
topper. Just like our dry range, our wet foods are hypoallergenic and made with natural ingredients plus added vitamins and minerals.
Our puppy food is suitable for all breeds, and we make Junior and Junior Large Breed food too. We even have grain-free options. Because no pup should miss out!
Why is James Wellbeloved kitten food ideal for kittens?
Our kitten recipes have been carefully formulated to meet the higher protein and energy
requirements of rapidly growing kittens, while fully supporting their bone development. To create it, we've taken a handful of nature's nourishing ingredients and combined them with flavourful turkey for highly digestible, quality protein. Then, using all our knowledge and experience, we've added all the vitamins and minerals your pet needs to stay happy, healthy and full of life.
Why is a natural diet so great for my dog or cat?
Inspired by nature, our wholesome, tasty recipes will keep your dog full of energy and loving life for years to come. And while you can feel good about giving them
nature’s best, they’ll enjoy:
· Feeling fuelled and energised
· A gorgeous, glossy coat
· Healthy, nourished skin
· Support for the immune system
· Settled tummies and firmer poos
· Being at their best by being a healthy weight
I have some questions on James Wellbeloved pet food, who can help me?
Our dedicated Breeder Team are James Wellbeloved experts and are more than happy to answer any of your questions. Feel free to call our Breeder Team on 0333 070 5971 Mon-Fri 9-5, drop us an email at email@example.com, or come and speak to us at any show that we’re in attendance.
We’re also working on a new James Wellbeloved nutritional and brand online training – watch this space!
What is the difference between puppy & junior food?
James Wellbeloved Puppy and junior food are both formulated for growing dogs. All puppies once weaned at around 6-7 weeks should be fed on James Wellbeloved puppy food.
Depending on the adult size of the dog your puppy may benefit from being fed a junior food designed as a follow on food for medium and large breed dogs. It’s all to do with the age at which dogs mature For example small dogs will be mature at 6 months and can gradually move onto their own small breed adult food then; whilst large dogs will continue to grow well into their second year and will benefit from being fed a large breed junior food.
Check out our feeding guides for more details.
Which of our foods is highest in protein?
Our High Protein range contains the highest protein range within all of our James Wellbeloved products to help keep your dog in tip top condition when consistently performing such as the likes of a working or agility dog. We also have our standard small, adult and large breed ranges to cater towards the average family member.
All of our products are formulated for each lifestage as per the recommendations and nutritional guidelines set by FEDIAF - the european petfood industry which you can read more about here: link
What are the benefits of feeding superfoods?
Our Superfood range is made from specially selected wholesome ingredients and builds on the great diets that we have in our core recipes, being also grain-based. They also contain Superfood ingredients such as Kale - natural source of antioxidants, Quinoa - natural source of fibre and antioxidants , Sweet Potato - natural source of fibre and Chia - natural source of omega 3. Superfoods are nutrient rich foods considered beneficial for wellbeing.
Do you do specialist diets?
If your pet's been diagnosed with a specific condition, you'll need to get advice from your vet. They might suggest you feeding a more suitable veterinary diet. If that's not needed and they recommend a good quality maintenance diet, then James Wellbeloved would be an ideal solution. With high quality ingredients, our recipes are extremely gentle on your pet's tummy. The way we cook our food makes it very easy to digest, helping your pet to get the best nutrition. With the right diet and treatment, your pet should be able to live a normal lifestyle. We strongly advise that you always talk to your vet, however once you have spoken to your Vet our Nutritionist will be more than happy to provide a helping hand and advise the best products within our range for your furry friend!
Do you do breed specific diets?
Yes we do! Our range is designed to cater towards all sizes no matter how big or small, please view all of our products as per breed size for dog.
When should I start to feed my puppy James Wellbeloved puppy food?
Our puppy foods are suitable for feeding from 6-8 weeks.
When should I wean my puppy?
From around 2-3 weeks puppies can be offered small amounts of kibble moistened in warm water several times a day. Gradually reduce the liquid until the puppies are fully weaned. All moist food should be replaced on a regular basis.
When should I change my kitten food to cat food?
Your cat should gradually change over to adult food at around 12 months of age.
When should I change my puppy to junior or adult food?
This is dependent on your dogs breed and expected adult weight, for example if your dog expected adult weight is under 10kg then we would recommend once they turn 6 months old to gradually transition them onto our Small Breed Adult product. If their expected adult weight is going to be between 10-25kg then we would advise as of 6 months to move onto our junior product, if they are epxected to weigh over 25kg+ then we would advise to transition onto our Large Breed Junior product. To view our full range of junior products please click: here
How should feeding routines change during a dogs pregnancy?
Gestation (pregnancy) in the dog lasts for around 9 weeks.
Growing multiple puppies inside her then producing enough milk to feed them all for 5 to 8 weeks takes an enormous amount of energy. For the first 6 weeks of pregnancy, she will be OK with her normal food allowance but, in the last 3 weeks, she will need up to 30% more food than before she became pregnant and, when her milk production is at its peak in weeks 3 to 4, she will need up to 3.5 times her normal food supply. It is simply not possible for her to eat enough food to supply all the energy she needs to produce that milk so she also converts some of her body fat into extra energy and one would expect her to have lost up to 10% of her normal weight by the time the pups are weaned.
Because of this, she needs to be in peak condition at mating. If she is underweight, the unborn puppies can be smaller and there will be a higher risk of mortality when they are born. If she is overweight, the unborn puppies can be too big which can make for difficult births.
Because she needs so much energy but has a limited appetite, she needs a food with higher levels of energy than normal. Our Puppy and Large breed Junior foods are both designed to also meet the requirements of the lactating bitch and should be fed instead of the normal adult food from the 6th week of pregnancy. Using our James Wellbeloved puppy food also gives the puppies an introduction to their first solid food. Multiple meal-times allow the bitch to eat more and, in weeks 2 to 4 of lactation, it is a good idea to give her constant free access to food.
How should feeding routines change during a cats pregnancy?
Growing multiple kittens inside her then producing enough milk to feed them all for 5 to 8 weeks takes an enormous amount of energy. By the last week of pregnancy, she needs up to 1½ times as much energy as before she became pregnant. When her milk production is at its peak in weeks 3 to 4, she needs up to 3 times her normal energy supply. It is simply not possible for her to eat enough food to supply all the energy she needs to produce that milk so, from early in her 9-week pregnancy, she starts to build up extra reserves of body fat which she can then use to top up her energy from food during lactation.
Because of this, she needs to be in peak condition at mating. If she is underweight, the unborn kittens can be smaller and there will be a higher risk of mortality when they are born. If she is overweight, the unborn kittens can be too big which can make for difficult births.
From the first or second week of pregnancy, she needs unrestricted access to a high energy food, and we strongly recommend that she has one of our Kitten foods throughout pregnancy and lactation. Make sure there is always food in her dish and that she can always get to her dish. The Kitten foods are high in energy and formulated to meet all the mother’s mineral and vitamin requirements during this time. They also have the advantage of supplying the kittens with the correct food as they get close to weaning.
When weaning is complete and the kittens are removed, the mother can be encouraged to stop producing milk by fasting her for a day, then gradually building up to her normal allowance over the next few days.
GOOD PRODUCT GIVES GOOD RESULTS
I have been using James Wellbeloved products for a number of years with great results, I am a breeder of Show Greyhounds. This product is very good for my dogs, they all love it... Explore All
I have been using James Wellbeloved products for a number of years with great results, I am a breeder of Show Greyhounds. This product is very good for my dogs, they all love it and it keeps them looking in tip top condition. Over the years my dogs have taken many top honours. E.g. Top Brood Bitch All breeds in 1993 , Hound Group Top Brood Bitch 7 times with different dogs. I have produced many Champion in my 50 years - using a good product gives good results.Read less
OUR DOGS THRIVE ON IT
We have been using James Wellbeloved for the past 14 years, its a fantastic food and our dogs thrive on it. Its easy to ween puppies onto, they love it too.
ALWAYS EXCELLENT RESULTS
We have fed James Wellbeloved dry dog food to many generations of our Border Terriers. Always with excellent results.
THE DOGS DO REALLY WELL ON IT
For the past 30 years I've fed James Wellbeloved, the dogs do really well on it, and I enjoy being part of the Breeders club.
EXTREMELY GOOD FOR PUPPIES
I’ve used James Wellbeloved for my last three litters and previously litters a few years ago. I find it extremely good for puppies they seem to like the turkey and rice James We... Explore All
I’ve used James Wellbeloved for my last three litters and previously litters a few years ago. I find it extremely good for puppies they seem to like the turkey and rice James Wellbeloved, particularly if you use off the boil water you don’t need to liquidise it. Very happy customerRead less
ALWAYS HAPPY & HEALTHY
I’m very happy with the results of feeding James Wellbeloved. My dogs are always happy and healthy, and always clean their bowls.
GOOD PRODUCT GIVES GOOD RESULTS
I have been using James Wellbeloved products for a number of years with great results, I am a breeder of Show Greyhounds. This product is very good for my dogs, they all love it and it keeps them looking in tip top condition. Over the years my dogs have taken many top honours. E.g. Top Brood Bitch All breeds in 1993 , Hound Group Top Brood Bitch 7 times with different dogs. I have produced many Champion in my 50 years - using a good product gives good results.
EXTREMELY GOOD FOR PUPPIES
I’ve used James Wellbeloved for my last three litters and previously litters a few years ago. I find it extremely good for puppies they seem to like the turkey and rice James Wellbeloved, particularly if you use off the boil water you don’t need to liquidise it. Very happy customer
THRIVING & HAPPY LITTLE DOGS
Good service, excellent puppy food. I have not used this food before, but it was recommended by the breeder. So far they are thriving and happy little dogs. I will definitely co... Explore All
Good service, excellent puppy food. I have not used this food before, but it was recommended by the breeder. So far they are thriving and happy little dogs. I will definitely continue to give my puppies this food. Thank you!Read less
OUR PUPPY IS SO HAPPY
Highly recommend products, hustle free order, speedy delivery and most importantly high quality food. Our puppy is thriving and so happy, thank you again.
PERFECT SIZE FOR PUPPIES
Kibble perfect size for puppy, nutrients very good, delivery fast
NEW PUP LOVES IT!
Always used James Wellbeloved, never had a problem. New pup loves it! Wouldn’t buy anything else
PUPPIES ALWAYS LOVE IT
Puppies always love it and enjoy it.
GROWING WELL AND LOOKING VERY HEALTHY
My puppy loves this food! And is growing well and looking very healthy!
THRIVING & HAPPY LITTLE DOGS
Good service, excellent puppy food. I have not used this food before, but it was recommended by the breeder. So far they are thriving and happy little dogs. I will definitely continue to give my puppies this food. Thank you!