What is the James Wellbeloved Breeder Club All about?
Our Breeder Club supports you and your litters of all breeds with exclusive offers, free puppy & kitten packs for new owners, and free next day shipping on our naturally nutritious dog and cat food.
So that you can focus on what matters most: nurturing healthy puppies and kittens.

Get Up to 30% OFF
Get an exclusive discount of up to 30% on every order over £75.

Price Match Promise
If you find a better price on our food, we’ll match it. Note that this may be subject to terms and conditions.

Free Puppy & Kitten Packs
New owners get a freepuppy or kitten pack with wet & dry food, plus a care guide.

Free Food for Your Litters
Get free puppy or kitten dry food to feed each new litter

£10 Referral Bonus
Get £10 off when a new pet parent makes their first order.

Free Next Day Delivery
Enjoy free next day delivery on every order over £50
NEED A BIT OF HELP? OUR TEAM IS RIGHT HERE

HAYLEY McCALLUM-SEALY
Hayley is an award-winning pedigree dog breeder who is also a Kennel club approved judge for championship level shows.

ABBY KEALL
Abby is our Breeder & SPT Specialist who has bred working dogs for three generations and has competed in shows with her own horses.

CHLOE EXTON
Chloe is our Breeder Services Specialist with a professional background in behaviour and training, as well as grooming.
Already a registered James Wellbeloved Breeder?
Click below to log-in to our dedicated breeder store:
Frequently Asked Questions
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The Breeder Club
What is the James Wellbeloved Breeder Club?
The James Wellbeloved Breeder Club is a club for breeders with exclusive breeder discounts, offers, rewards and advice. We want to help you help get your puppies and kittens off to the best possible start, and ensure a smooth transition from 1st home to forever home.
What benefits does the James Wellbeloved Breeder Club offer?
If you join the James Wellbeloved Breeder Club we’ll offer you exclusive breeder offers, discounts and free food for new litters. We’ll also offer free puppy and kitten packs to new pet parents, and reward you when they make their first order via our website.
Our exclusive benefits:
- Up to 30% off
- Price match promise
- Free Puppy & Kitten Pack
- Free Food for your Litters
- £10 Referral Bonus
- Free next day delivery
How can I join the Breeder Club?
You can apply online on this page.
Our Breeder Team will then get in touch to confirm your membership. And in the meantime, keep an eye out for a special offer in your inbox. Alternatively feel free to call our Breeder Team on 0333 070 5971 Mon-Fri 9-5, drop us an email at contactus@jwbbreeders.co.uk, or come and speak to us at any show that we’re in attendance.
What are the criteria for joining the Breeder Club?
To join the James Wellbeloved Breeders Club you need to fulfil the below criteria:
- Be based in the UK
- Own a minimum of 1 breeding bitch or 1 entire male (with registered KC affix or KC/IKC assured breeder documentation)
- Or own a minimum of 1 queen or 1 entire male (with registered prefix documentation)
- Or registered with the local council as a breeder and regulations and license requirements adhered to
Additionally:
- Breeders must not breed from a brood bitch or queen if the litter would be born before the brood bitch or queen is 12 months old, or after 8 years old
- New litters need to be registered with James Wellbeloved within 4 weeks of birth
- Breeders must confirm information about individual breeding stock / puppy details
If you’re unsure about any of the requirements to join our Breeder Club feel free to call our Breeder Team on 0333 070 5971 Mon-Fri 9-5, drop us an email at contactus@jwbbreeders.co.uk, or come and speak to us at any show that we’re in attendance.
Do I need to be Kennel Club registered to join?
No, but breeders do need to be registered with their local council as a breeder.
I don’t meet the criteria to join the Breeders Club - what can I do?
We’d be happy to give you advice and guidance on how to qualify for the James Wellbeloved Breeder Club.
Feel free to call our Breeder Team on 0333 070 5971 Mon-Fri 9-5, drop us an email at contactus@jwbbreeders.co.uk
Do you supply Puppy & Kitten Packs for new owners?
We’ll provide all new pet parents with puppy or kitten packs to help their pets get off to the best start. All you need to do is register the new pet parents details with us and we’ll take care of the rest.
The puppy and kitten packs include free dry and wet puppy food and a new puppy information brochure.
We’ll also give the new pet parents exclusive offers for their first few orders with us, and you’ll be rewarded for your recommendation too.
Do you provide New Puppy or Kitten information leaflets to new owners?
Our puppy and kitten packs include comprehensive information leaflets with all the information a new puppy or kitten owner needs to help them get their new pet off to the best start.
Do you provide free puppy food to the breeder for new litters?
We want to help you get your puppies and kittens off to the best start with James Wellbeloved and that’s why we’ll send you free James Wellbeloved puppy or kitten food when registering your litters. (Terms & Conditions apply)
How does the up to 30% breeder discount work?
You just need to log-in to our exclusive Breeder Shop and place your orders. For all orders above £75, the discount will be automatically applied during checkout.
Have any issues logging in or ordering? Feel free to call our Breeder Team on 0333 070 5971 Mon-Fri 9-5, drop us an email at contactus@jwbbreeders.co.uk
How does the Breeder Club best price guarantee work?
If you find our pet food cheaper anywhere else (after the exclusive James Wellbeloved Breeder Club discount has been applied) we’ll match the price.
Just call our Breeder Team on 0333 070 5971 Mon-Fri 9-5 or drop us an email at contactus@jwbbreeders.co.uk to let us know where you’ve found the cheaper price and we’ll match it for you.
Do you provide rewards for recommending new breeders to the Breeders Club?
We hope you like our Breeder Club and will spread the word!
For any breeders you refer to our club, we’ll give you £10 off your next order. Just use your unique link and we’ll credit £10 to your account once the new breeder makes their first order.
Do I get rewarded for recommending James Wellbeloved to new pet owners?
Yes. It’s important for puppies and kittens to have a smooth transition from 1st home to forever home and we’re happy to reward your role in supporting this.
We’ll credit your account with £10 once the new pet parents have made their first order via our website.
Is James Wellbeloved Breeder Club open to all breeds?
We want all dogs and cats to be at their best with our naturally health pet nutrition. Our James Wellbeloved Breeder Club is open to all breeds, both pure breeds & mixed breeds.
Is James Wellbeloved Breeders Club open to mixed breeds?
Yes. Our James Wellbeloved Breeder Club is open to all breeds, both pure breeds and mixed breeds.
How do I leave the James Wellbeloved Breeders Club?
We’d be sad to see you leave! If there’s anything on your mind feel free to call or email our Breeder Team on 0333 070 5971 Mon-Fri 9-5 , drop us an email at contactus@jwbbreeders.co.uk.
You can leave our breeder club and unsubscribe from our mails at any time – just drop us an email at contactus@jwbbreeders.co.uk
The Breeder Team
What breeder shows will James Wellbeloved be attending?
In 2023 you can meet us at the following shows:
-Manchester Dog Show Society: 19th – 22nd January
-Crufts: 8th – 12th March
-UK Toy Dog Society: 25th March
-National Terrier Club: 1st April
-WELKS: 27th – 30th April
-Birmingham Dog Show Society: 4th – 7th May
-Bath Canine Society: 26th – 29th May
-Southern Counties Canine Association: 2nd – 4th June
-Three Counties Agricultural Society: 8th – 11th June
-Blackpool & District Canine Society: 23rd – 25th June
-Windsor Dog Show Society: 29th June – 2nd July
-East of England Agricultural Society: 7th – 9th July
-Bakewell Dog Show Society: 15th – 16th July
-Leeds City & District Canine Association: 28th – 30th July
-Paignton & District Fanciers Association: 4th – 6th August
-Bournemouth Canine Association: 12th – 14th August
-Driffield Agricultural Society: 25th – 28th August
-City of Birmingham Canine Association: 1st – 3rd September
-Richmond Dog Show Society: 8th – 10th September
-Darlington Dog Show Society: 15th – 17th September
-Gundog Wales: 11th October
-South Wales Kennel Association: 13th – 15th October
-Supreme Cat Show: 21st October
-Midland Counties Canine Society: 26th – 29th October
-Yorkshire County Cat Club: 11th November
-LKA: 9th – 10th December
How and when can I contact the James Wellbeloved Breeder Team?
We’d love to connect with you to talk all things breeder and James Wellbeloved. Feel free to call our Breeder Team on 0333 070 5971 Mon-Fri 9-5 or drop us an email at contactus@jwbbreeders.co.uk
James Wellbeloved
Why is James Wellbeloved petfood so healthy?
Our tasty, healthy recipes inspired by nature are made with simple ingredients which makes them the perfect choice for every dog or cat. The foods are naturally hypoallergenic, so that means that James Wellbeloved recipes are ideal if your dog or cat has sensitive digestion or food intolerance. With James Wellbeloved, you can be sure of a balanced diet that not only tastes good, but does them a world of good too.
Don’t just take our word for it – 87% of UK vets have recommended James Wellbeloved.
Is James Wellbeloved petfood recommended by vets?
James Wellbeloved petfood is recommended by veterinarians. 87% of UK vets have recommended James Wellbeloved.
Will my dog or cat like James Wellbeloved?
We put a lot of love into creating recipes we hope your dog will love. Using only simple ingredients, and recipes inspired by nature our food has everything your dog needs. Best of all, you can be sure they’re enjoying a naturally balanced diet.
But don’t just take our word for it why not have a look at our lovely reviews and testimonials from many of our four-legged friends?
Why is James Wellbeloved puppy food ideal for puppies?
Our puppy dry food is suitable for all breeds and contains all the energy and protein needed for growth, along with the optimal balance of calcium and phosphorus for your pup’s growing bones. There’s also added DHA, an Omega 3 fatty acids, both important for brain development.
Our puppy wet food is nutritionally complete which means you can feed it on its own or as a
topper. Just like our dry range, our wet foods are hypoallergenic and made with natural ingredients plus added vitamins and minerals.
Our puppy food is suitable for all breeds, and we make Junior and Junior Large Breed food too. We even have grain-free options. Because no pup should miss out!
Why is James Wellbeloved kitten food ideal for kittens?
Our kitten recipes have been carefully formulated to meet the higher protein and energy
requirements of rapidly growing kittens, while fully supporting their bone development. To create it, we've taken a handful of nature's nourishing ingredients and combined them with flavourful turkey for highly digestible, quality protein. Then, using all our knowledge and experience, we've added all the vitamins and minerals your pet needs to stay happy, healthy and full of life.
Why is a natural diet so great for my dog or cat?
Inspired by nature, our wholesome, tasty recipes will keep your dog full of energy and loving life for years to come. And while you can feel good about giving them
nature’s best, they’ll enjoy:
· Feeling fuelled and energised
· A gorgeous, glossy coat
· Healthy, nourished skin
· Support for the immune system
· Settled tummies and firmer poos
· Being at their best by being a healthy weight
I have some questions on James Wellbeloved pet food, who can help me?
Our dedicated Breeder Team are James Wellbeloved experts and are more than happy to answer any of your questions. Feel free to call our Breeder Team on 0333 070 5971 Mon-Fri 9-5, drop us an email at contactus@jwbbreeders.co.uk, or come and speak to us at any show that we’re in attendance.
We’re also working on a new James Wellbeloved nutritional and brand online training – watch this space!
Here's What our Breeders club Members are Saying
GOOD PRODUCT GIVES GOOD RESULTS
I have been using James Wellbeloved products for a number of years with great results, I am a breeder of Show Greyhounds. This product is very good for my dogs, they all love it... Read More
I have been using James Wellbeloved products for a number of years with great results, I am a breeder of Show Greyhounds. This product is very good for my dogs, they all love it and it keeps them looking in tip top condition. Over the years my dogs have taken many top honours. E.g. Top Brood Bitch All breeds in 1993 , Hound Group Top Brood Bitch 7 times with different dogs. I have produced many Champion in my 50 years - using a good product gives good results.
Read lessOUR DOGS THRIVE ON IT
We have been using James Wellbeloved for the past 14 years, its a fantastic food and our dogs thrive on it. Its easy to ween puppies onto, they love it too.
ALWAYS EXCELLENT RESULTS
We have fed James Wellbeloved dry dog food to many generations of our Border Terriers. Always with excellent results.
THE DOGS DO REALLY WELL ON IT
For the past 30 years I've fed James Wellbeloved, the dogs do really well on it, and I enjoy being part of the Breeders club.
EXTREMELY GOOD FOR PUPPIES
I’ve used James Wellbeloved for my last three litters and previously litters a few years ago. I find it extremely good for puppies they seem to like the turkey and rice James We... Read More
I’ve used James Wellbeloved for my last three litters and previously litters a few years ago. I find it extremely good for puppies they seem to like the turkey and rice James Wellbeloved, particularly if you use off the boil water you don’t need to liquidise it. Very happy customer
Read lessALWAYS HAPPY & HEALTHY
I’m very happy with the results of feeding James Wellbeloved. My dogs are always happy and healthy, and always clean their bowls.

GOOD PRODUCT GIVES GOOD RESULTS
I have been using James Wellbeloved products for a number of years with great results, I am a breeder of Show Greyhounds. This product is very good for my dogs, they all love it and it keeps them looking in tip top condition. Over the years my dogs have taken many top honours. E.g. Top Brood Bitch All breeds in 1993 , Hound Group Top Brood Bitch 7 times with different dogs. I have produced many Champion in my 50 years - using a good product gives good results.

EXTREMELY GOOD FOR PUPPIES
I’ve used James Wellbeloved for my last three litters and previously litters a few years ago. I find it extremely good for puppies they seem to like the turkey and rice James Wellbeloved, particularly if you use off the boil water you don’t need to liquidise it. Very happy customer
And here’s what our James Wellbeloved new puppy parents are saying
THRIVING & HAPPY LITTLE DOGS
Good service, excellent puppy food. I have not used this food before, but it was recommended by the breeder. So far they are thriving and happy little dogs. I will definitely co... Read More
Good service, excellent puppy food. I have not used this food before, but it was recommended by the breeder. So far they are thriving and happy little dogs. I will definitely continue to give my puppies this food. Thank you!
Read lessOUR PUPPY IS SO HAPPY
Highly recommend products, hustle free order, speedy delivery and most importantly high quality food. Our puppy is thriving and so happy, thank you again.
PERFECT SIZE FOR PUPPIES
Kibble perfect size for puppy, nutrients very good, delivery fast
NEW PUP LOVES IT!
Always used James Wellbeloved, never had a problem. New pup loves it! Wouldn’t buy anything else
PUPPIES ALWAYS LOVE IT
Puppies always love it and enjoy it.
GROWING WELL AND LOOKING VERY HEALTHY
My puppy loves this food! And is growing well and looking very healthy!

THRIVING & HAPPY LITTLE DOGS
Good service, excellent puppy food. I have not used this food before, but it was recommended by the breeder. So far they are thriving and happy little dogs. I will definitely continue to give my puppies this food. Thank you!