WHO WE ARE
30 years of doing our very best for those we love
The things that mean the most to us are often the hardest to put into words. Like the way we feel about our pets. James Wellbeloved™ was founded on that feeling.
Three decades later, we’re still driven by the simple understanding that, above all else, we do our very best for those we love. It’s only natural, after all.
Powered By Nature
Our story begins in Somerset in 1992, with two poorly dogs and one very worried owner, who decided that the best way to help her dogs live a happier and healthier life was to go right back to the beginning – to harness the power of nature itself. Turns out, she was on to something…
Our food philosophy is a simple one.
Fill them with the power of nature: the best quality, wholesome and natural food, with everything they need and nothing they don’t, for a happy and healthy life.
And most importantly, from people you trust.
OUR WELLBELOVED FRIENDS
We’ve met a lot of like-minded people along the way. Here are some of the organisations we’re proud to call our Wellbeloved friends.
Our Timeline
1992
Christine Priest, Robin Jackson and Michael Newsum formed James Wellbeloved™ from the kitchen of a Somerset farmhouse. Their mission: to create an all-natural, hypoallergenic alternative dog food that could alleviate the nasty symptoms of food intolerance.
They moved from the farmhouse to a small warehouse and started to provide food direct to breeders.
1993
James Wellbeloved™ Lamb & Rice launched at Crufts.
1997
James Wellbeloved™ Turkey launched.
1998
Say hello to CrackerJacks hypoallergenic snacks!
1999
Turkey recipes for cats launched.
It’s time to help cats feel the benefits of a hypoallergenic, naturally healthy diet!
2006
No-cereals dog food is launched for dogs with sensitivities.
2007
Wet food pouches launched.
2008
First production at our very own factory, close to our roots in Somerset.
2017
Celebrating 25 years of James Wellbeloved™ with our first TV ad campaign and a new website.
2021
Superfoods recipes launched.
2022
High protein recipes launched.
James Wellbeloved™ brings its naturally hypoallergenic food to Europe.
Check out our film
POPULAR MEALS
Take a look at some of our most popular recipes!
Adult Turkey & Rice Dry Dog Food
Adult Turkey & Rice Dry Cat Food
Adult Turkey & Veg Grain Free Dry Dog Food
Adult Fish & Veg Grain Free Dry Dog Food
Adult Lamb & Rice Dry Dog Food
Puppy Turkey & Rice Dry Dog Food
Senior Turkey & Rice Dry Dog Food
Adult Turkey & Rice Light Dry Dog Food
Adult Turkey In Gravy Grain Free Wet Cat Food Pouches
Adult Fish & Rice Dry Dog Food
Adult Duck & Rice Dry Dog Food
