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WHO WE ARE

30 years of doing our very best for those we love

The things that mean the most to us are often the hardest to put into words. Like the way we feel about our pets. James Wellbeloved™ was founded on that feeling.

Three decades later, we’re still driven by the simple understanding that, above all else, we do our very best for those we love. It’s only natural, after all.

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Powered By Nature

Our story begins in Somerset in 1992, with two poorly dogs and one very worried owner, who decided that the best way to help her dogs live a happier and healthier life was to go right back to the beginning – to harness the power of nature itself. Turns out, she was on to something…

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Our food philosophy is a simple one.

Fill them with the power of nature: the best quality, wholesome and natural food, with everything they need and nothing they don’t, for a happy and healthy life.

And most importantly, from people you trust.

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OUR WELLBELOVED FRIENDS

We’ve met a lot of like-minded people along the way. Here are some of the organisations we’re proud to call our Wellbeloved friends.

Our Timeline

1992

Christine Priest, Robin Jackson and Michael Newsum formed James Wellbeloved from the kitchen of a Somerset farmhouse. Their mission: to create an all-natural, hypoallergenic alternative dog food that could alleviate the nasty symptoms of food intolerance.  

They moved from the farmhouse to a small warehouse and started to provide food direct to breeders.

1993

James Wellbeloved Lamb & Rice launched at Crufts.

1997

James Wellbeloved Turkey launched. 

1998

Say hello to CrackerJacks hypoallergenic snacks!

1999

Turkey recipes for cats launched.

It’s time to help cats feel the benefits of a hypoallergenic, naturally healthy diet!

2006

No-cereals dog food is launched for dogs with sensitivities.

2007

Wet food pouches launched.

2008

First production at our very own factory, close to our roots in Somerset.

2017

Celebrating 25 years of James Wellbeloved™ with our first TV ad campaign and a new website.​

2021

Superfoods recipes launched.

2022

High protein recipes launched.

James Wellbeloved brings its naturally hypoallergenic food to Europe.

Check out our film

POPULAR MEALS

Take a look at some of our most popular recipes!

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Adult Turkey & Rice Dry Dog Food - James Wellbeloved UK

Adult Turkey & Rice Dry Dog Food

15kg, 8kg, 2kg
Regular price From £15.99
Regular price Sale price From £15.99
Adult Turkey & Rice Dry Cat Food - James Wellbeloved UK
Adult Turkey & Rice Dry Cat Food - James Wellbeloved UK

Adult Turkey & Rice Dry Cat Food

10kg, 4.5kg, 1.5kg
Regular price From £17.99
Regular price Sale price From £17.99
Grain Free Adult Turkey & Veg Dry Dog Food - James Wellbeloved UK
Grain Free Adult Turkey & Veg Dry Dog Food - James Wellbeloved UK

Adult Turkey & Veg Grain Free Dry Dog Food

10kg, 4.5kg, 1.5kg
Regular price From £15.99
Regular price Sale price From £15.99
Grain Free Adult Fish & Veg Dry Dog Food - James Wellbeloved UK
Grain Free Adult Fish & Veg Dry Dog Food - James Wellbeloved UK

Adult Fish & Veg Grain Free Dry Dog Food

10kg, 4.5kg, 1.5kg
Regular price From £15.99
Regular price Sale price From £15.99
Adult Lamb & Rice Dry Dog Food - James Wellbeloved UK
Adult Lamb & Rice Dry Dog Food - James Wellbeloved UK

Adult Lamb & Rice Dry Dog Food

15kg, 8kg, 2kg
Regular price From £15.99
Regular price Sale price From £15.99
Puppy Turkey & Rice Dry Dog Food - James Wellbeloved UK
Puppy Turkey & Rice Dry Dog Food - James Wellbeloved UK

Puppy Turkey & Rice Dry Dog Food

15kg, 8kg, 2kg
Regular price From £15.99
Regular price Sale price From £15.99
Light Adult Turkey & Rice Dry Dog Food - James Wellbeloved UK
Light Adult Turkey & Rice Dry Dog Food - James Wellbeloved UK

Adult Turkey & Rice Light Dry Dog Food

12.5kg, 6kg, 1.5kg
Regular price From £15.99
Regular price Sale price From £15.99
Senior Turkey & Rice Dry Dog Food - James Wellbeloved UK
Senior Turkey & Rice Dry Dog Food - James Wellbeloved UK

Senior Turkey & Rice Dry Dog Food

15kg, 8kg, 2kg
Regular price From £15.99
Regular price Sale price From £15.99
Adult Fish & Rice Dry Dog Food - James Wellbeloved UK
Adult Fish & Rice Dry Dog Food - James Wellbeloved UK

Adult Fish & Rice Dry Dog Food

15kg, 8kg, 2kg
Regular price From £15.99
Regular price Sale price From £15.99
Grain Free Adult Turkey Wet Cat Food In Gravy Pouches - James Wellbeloved UK
Grain Free Adult Turkey Wet Cat Food In Gravy Pouches - James Wellbeloved UK

Adult Turkey In Gravy Grain Free Wet Cat Food Pouches

48 pouches, 24 pouches
Regular price From £20.99
Regular price Sale price From £20.99
Puppy / Junior Turkey in Gravy Wet Dog Food Pouches - James Wellbeloved UK
Puppy / Junior Turkey in Gravy Wet Dog Food Pouches - James Wellbeloved UK
Sale

Puppy/Junior Turkey in Gravy Wet Dog Food Pouches

40 pouches, 10 pouches
Regular price From £11.99
Regular price £15.99 Sale price From £11.99
Adult Duck & Rice Dry Dog Food - James Wellbeloved UK
Adult Duck & Rice Dry Dog Food - James Wellbeloved UK
Sale

Adult Duck & Rice Dry Dog Food

15kg, 8kg, 2kg
Regular price From £11.99
Regular price £15.99 Sale price From £11.99