OUR STORY
WHO WE ARE - 30 YEARS OF DOING OUR VERY BEST FOR THOSE WE LOVE
Three decades later, we’re still driven by the simple understanding that, above all else, we do our very best for those we love. It’s only natural, after all.
POWERED BY NATURE
Our story begins in Somerset in 1992, with two poorly dogs and one very worried owner, who decided that the best way to help her dogs live a happier and healthier life was to go right back to the beginning – to harness the power of nature itself. Turns out, she was on to something…
It started with food for two dogs…
tummies and one worried owner who decided that nature knew best…
A kitchen table...
plus a little bit of patience…
And turned into recipes for every dog…
And every cat.
To see our naturally healthy recipes make such a difference to dogs, could only mean one thing… so in 1999 we launched our first range for cats.
And the rest is history.
30 years later
We’re not resting on our laurels. We’re still growing and learning and putting all our energy into doing our very best for wealllove.
OUR FOOD PHILOSOPHY IS A SIMPLE ONE.
Fill them with the power of nature: the best quality, wholesome and natural food, with everything they need and nothing they don’t, for a happy and healthy life.
And most importantly, from people you trust.
OUR WELLBELOVED FRIENDS
We've met a lot of like-minded people along the way. Hear are some of the organisations we're proud to call our Wellbeloved friends.
Our Timeline
1992
Christine Priest, Robin Jackson and Michael Newsum formed James Wellbeloved™ from the kitchen of a Somerset farmhouse. Their mission: to create an all-natural, hypoallergenic alternative dog food that could alleviate the nasty symptoms of food intolerance.
They moved from the farmhouse to a small warehouse and started to provide food direct to breeders.
1993
James Wellbeloved™ Lamb & Rice launched at Crufts.
1997
James Wellbeloved™ Turkey launched.
1998
Say hello to CrackerJacks hypoallergenic snacks!
1999
Turkey recipes for cats launched.
It’s time to help cats feel the benefits of a hypoallergenic, naturally healthy diet!
2006
No-cereals dog food is launched for dogs with sensitivities.
2007
Wet food pouches launched.
2008
First production at our very own factory, close to our roots in Somerset.
2017
Celebrating 25 years of James Wellbeloved™ with our first TV ad campaign and a new website.
2021
Superfoods recipes launched.
2022
High protein recipes launched.
James Wellbeloved™ brings its naturally hypoallergenic food to Europe.
