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Fresh New Look

1 NOV 2019


James Wellbeloved’s fresh new look

  They say a change is as good as a rest, and as we will never rest from making delicious, nutritious food for all our beloved pets, we decided that a change was in order. We’re delighted to present to you, our brand-new pack design. In addition to looking so much nicer, the new pack design has been created to make it easier for you to spot your favourite food on shelf, and also find the relevant product variety for your furry friend. Whether your beloved pet is a junior, adult, senior or has special dietary requirements, we cater for all their nutritional needs. Simply follow the helpful colour coding on pack to find the perfect food to fit your pet’s requirements.

Our new pack design showcases:


  • New fresh modern designs, with more prominent branding and a new logo
  • Improved navigation to make it easier to find the product that’s right for your pet!
  • Better visibility of the product benefits to help you make the right choice for your pet
  • More stand out on shelf to ease your shopping journey
  • Consistent design across dog and cat to help you to navigate across our range

Inside the pack you’ll still find the same wholesome, top quality pet food, which we’ve been creating from our Somerset home for the past 27 years, and your furry friend(s) will still enjoy the same delicious taste. The new packs are hitting shelves now, so keep an eye out for them. If you’d like to get your hands on one of the new pack designs, click here to find your local stockist. Not sure which food is right for your pet? Try our interactive food finder here.


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