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JAMES WELLBELOVED FAQS
WILL MY DOG OR CAT LIKE JAMES WELLBELOVED?
We put a lot of love into creating recipes we hope your dog and cat will love. Using only simple ingredients, and recipes inspired by nature our food has everything your dog and cat needs. Best of all, you can be sure they’re enjoying a naturally balanced diet. But don’t just take our word for it why not have a look at our lovely reviews and testimonials from many of our four-legged friends?
WHY IS A NATURAL DIET A GREAT CHOICE FOR MY DOG OR CAT?
Inspired by nature, our wholesome, tasty recipes will keep your dog and cat full of energy and loving life for years to come. And while you can feel good about giving them nature’s best, they’ll enjoy:
- Feeling fuelled and energise
- A gorgeous, glossy coat
- Healthy, nourished skin
- Support for the immune system
- Settled tummies and firmer poos
- Being at their best by being a healthy weight
WHY IS JAMES WELLBELOVED THE BEST DOG FOOD FOR MY DOG?
Our tasty, healthy recipes inspired by nature are made with simple ingredients which makes them the perfect choice for every dog. The foods are naturally hypoallergenic, so that means that James Wellbeloved recipes are formulated without common allergens beef, pork, soya, eggs, dairy or wheat.
IS JAMES WELLBELOVED THE BEST DOG FOOD FOR MY SENSITIVE DOG?
We have feedback from consumers that our naturally hypoallergenic recipes can be suitable for pets with sensitive tummies. Please make sure you consult a vet if you observe adverse food reactions or allergies in your pet.
ALL OUR PRODUCTS FAQS
CAN I RECYCLE YOUR PACKAGING?
At James Wellbeloved, we want to make sure that our packaging is as environmentally friendly as possible, whilst not compromising on its quality and durability.Quality packaging helps to make sure the products your pets love arrive safely, so we need to find ways to keep protecting our products while doing as little harm as possible to the world around us. Currently, our cans are able to be recycled and we are working really hard on re-designing the rest of our packaging so that 100% of it is recyclable! We hope to have more to share on this soon, but in the meantime you can find out more here:https://wellbeloved.com/pages/sustainability
WHAT DOES ‘SINGLE SOURCE’ PROTEIN MEAN IN YOUR PET FOOD?
‘‘Single source’ protein means that there’s only one animal protein in our dog food or cat food. If it says turkey, you’ll only ever get turkey and it’s the same for chicken, lamb or duck. We cannot guarantee that traces of other proteins sources aren't present in our formulations as our products are produced in a factory that handles multiple proteins. Please note that our High Protein, Salmon cat pouches and Dog Cans products contain more than one protein source.
DOES JAMES WELLBELOVED FOOD CONTAIN PALM OIL?
You can be reassured that we don’t use palm oil in any of our products.
CAN YOUR FOOD HELP IF I HAVE AN OVERWEIGHT DOG?
Compared to our standard adult foods our light dog food has more fibre to help your dog feel fuller for longer. It also has increased levels of protein so they maintain muscle, whilst losing fat. Added taurine supports the heart, while JW+ is added to support the joints that are under more strain with overweight dogs.
WHAT IS GRAIN FREE DOG FOOD AND IS IT RIGHT FOR MY DOG?
A lot of our dogs simply enjoy a grain free diet but some dogs that have sensitivities to cereals may actually need to eat a grain free diet to avoid the unpleasant symptoms of a food intolerance.
We have crafted a range of meals that do not include cereals in the recipe such as rice and barley but use peas and potatoes instead.As our products are produced in a factory that also handles grains, we cannot guarantee that traces of grains are not present in our formulations. Please make sure you consult a vet if you observe adverse food reactions or allergies in your pet.
WHY IS JAMES WELLBELOVED RIGHT FOR MY SMALL DOG OR TOY DOG?
We believe your small dog deserves the very best from nature, and from life. That’s why our small breed range has everything they need to eat well and live well. From cranberry extract, which we believe may help urinary issues more common in a small dog to green tea with its anti-bacterial properties that may help improve dental health in smaller mouths.
WHAT MAKES YOUR DOG FOODS NATURALLY HYPOALLERGENIC?
To make our naturally hypoallergenic food, we exclude those ingredients from our recipes which surveys suggest are more likely to cause food intolerances, such as: wheat, dairy, beef, pork, eggs, soya.We cannot guarantee that traces of other proteins sources aren't present in our formulations as our products are produced in a factory that handles multiple proteins.
WHY IS JAMES WELLBELOVED RIGHT FOR LARGE DOGS?
Big dogs need even more love. That’s why our range for large dogs gives them all of nature’s love. There’s more concentrated nutritional goodness packed into each of our kibbles, and as large dogs often eat too fast, our large breed kibble has a special shape which slows down the rate of eating! We add Taurine to support their harder-working hearts, while joints are cared for with glucosamine, chondroitin and herbs.
HOW DOES HOMEMADE FOOD COMPARE TO JAMES WELLBELOVED DOG FOOD?
James Wellbeloved food is complete and balanced and contains all the nutrients your pet needs to thrive. It has been carefully prepared and cooked in our own factory and then tested to ensure it is safe for your pet. Many owners feed table scraps but these shouldn’t exceed 5% of the pet’s daily calorie intake.
DOES YOUR DOG FOOD CONTAIN ANY ARTIFICIAL COLOURS, FLAVOURS OR PRESERVATIVES?
We choose the finest quality ingredients nature has to offer for all of our products. Each one has its own health benefits, as you’ll discover. What you won’t see, however, is any added artificial colours, flavours or preservatives. Not now, not ever.
WHAT IS HIGHER PROTEIN DOG FOOD AND IS IT RIGHT FOR MY DOG?
Protein is the most important nutrient when it comes to supporting the physical demands of an active dog.
Our High Protein range contains the highest protein range within all of our James Wellbeloved products and has been carefully formulated with active pets in mind providing up to 70% of ingredients from Animal Sources. Our duo animal protein sourced product provides your dog with more variety but also a higher protein level to help support a full and active lifestyle. Our High Protein product helps to keep your dog in optimum condition when consistently performing such as the likes of a working or agility dog. We also have our standard small, adult and large breed ranges to cater towards the average family member.
I ACCIDENTALLY BOUGHT SMALL BREED FOOD, CAN I FEED THIS TO MY REGULAR OR LARGE SIZED DOG?
Our Small Breed Adult food is tailored to dogs weighing 10kg and under. If your dog weighs over this then we’d advise to feed either our Adult or Large Breed Adult food, that depending on their breed size will be more tailored to them. However, if you cannot return the product to the store you purchased it from or from us then please be aware of the calorific difference between the two foods.
Depending on which flavour you feed, our Large Breed Adult food is between 368-378 kcals per 100g and our Small Breed Adult Food is between 354- 372 kcals per 100g. Our Grain Free Small Breed Adult Turkey & Veg product has 362 kcals per 100g.
We would advise you to work out how many calories you were feeding your dog on their previous food or the correct product and then adjust the amount you feed them of the Small Breed formula to ensure they are being fed the correct amount and getting enough calories per day.
CAN I GET SAMPLES TO TRY YOUR DOG FOOD?
We're so happy to hear that you're interested in trying our products. James Wellbeloved doesn’t produce samples but if you'd like to try out our products for your dog then we do have smaller bags you can try before committing to a larger bag as well as new customer offers via our homepage! T&C's apply.
FEEDING FAQS
CAN I ALTERNATE FREELY BETWEEN FEEDING MY DOG THE TURKEY, LAMB, DUCK OR FISH VARIANTS?
Each of our dog food recipes are appealingly delicious in their own way and we hope your dog will love them all. Many dogs can change their food without experiencing any form of tummy upset. However we would recommend you introduce new foods gradually over 3-5 days. If your dog suffers from food intolerance it may be best to stick with your dog’s favourite James Wellbeloved recipe!
DO I NEED TO BUY WET DOG FOOD AS WELL AS DRY?
Our dry dog food is complete and balanced, so there is no need to add wet, however your dog may prefer the addition of our wet food. So feel free to mix them together to add to their enjoyment. For advice on what quantities to feed them, see our feeding guides.
I ACCIDENTALLY BOUGHT LARGE BREED FOOD, CAN I FEED THIS TO MY REGULAR SIZED DOG?
Our Large Breed food is tailored to dogs weighing 25kg and over. If your dog weighs less than this, then our Adult food is better tailored to them, and we’d advise for them to stay on this if possible!
If you do decide to keep your dog on the Large Breed Adult food, please be aware of the calorific difference between the two foods:
Depending on which flavour you feed, the regular Adult food is between 348-359kcal per 100g, and the Large Breed Adult food is between 364-376kcal per 100g.
We would advise you to work out how many calories you were feeding your dog on their previous feed, and then adjust the amount you feed them of the Large Breed formula to ensure not to overfeed!
CAN I SWITCH MY DOG TO JAMES WELLBELOVED DRY DOG FOOD STRAIGHTAWAY?
Your dog’s digestive system isn’t as quick as yours at adapting when switching diets. So, to avoid them getting an upset tummy we recommend gradually introducing James Wellbeloved or any new food slowly over the course of 5-7 days.
We suggest:
25% new diet with 75% of the previous diet for 2 – 3 days
50% new diet with 50% of the previous diet for 2 – 3 days
75% new diet with 25% of the previous diet for 2 – 3 days
100% new diet
Don’t forget you can still give them our wet dog food as well to add to their enjoyment.
DO I NEED TO GIVE MY DOG ANY OTHER FOOD BESIDES JAMES WELLBELOVED?
No. Our food is 100% complete and balanced, with everything they need. From delicious dry and wet meals to tasty treats we hope they’ll love.The James Wellbeloved range helps to keep your four legged friends happy, healthy and full of life.
HOW DOES HOMEMADE FOOD COMPARE TO JAMES WELLBELOVED DOG FOOD?
James Wellbeloved food is complete and balanced and contains all the nutrients your pet needs to thrive. It has been carefully prepared and cooked in our own factory and then tested to ensure it is safe for your pet. Many owners feed table scraps but these shouldn’t exceed 5% of the pet’s daily calorie intake.
LIFESTAGE & PREGNANCY FAQS
DO YOU MAKE PUPPY FOOD?
Of course – we believe a naturally healthy diet should start as early as possible. Our puppy food is nutritionally balanced and is gentle on their developing digestion. And we have both grain-free and rice-based recipes so you can chose the best food to suit your puppy.
WHAT MAKES YOUR PUPPY FOOD SUITABLE FOR MY PUPPY?
Everything. We want the very best for your puppy. That’s why our puppy food contains higher levels of protein and fat to support growth and the right amounts of calcium and phosphorus for their growing bones. The kibbles are smaller too, to suit smaller mouths.
WHEN SHOULD I START TO FEED MY PUPPY JAMES WELLBELOVED PUPPY FOOD?
Our puppy foods are suitable for feeding from 6-8 weeks.
WHEN SHOULD I WEAN MY PUPPY?
From around 2-3 weeks puppies can be offered small amounts of kibble moistened in warm water several times a day. Gradually reduce the liquid until the puppies are fully weaned. All moist food should be replaced on a regular basis.
WHAT IS THE DIFFERENCE BETWEEN PUPPY AND JUNIOR FOOD?
Puppy and junior food are both formulated for growing dogs. All puppies once weaned at around 6-7 weeks should be fed on James Wellbeloved puppy food.
Depending on the adult size of the dog your puppy may benefit from being fed a junior food designed as a follow on food for medium and large breed dogs. It’s all to do with the age at which dogs mature For example small dogs will be mature at 6 months and can gradually move onto their own small breed adult food then; whilst large dogs will continue to grow well into their second year and will benefit from being fed a large breed junior food.
Check out our feeding guides for more details.
HOW DO I KNOW WHEN MY PUPPY IS A ‘GROWN UP’ DOG?
The age of maturity for dogs is related to their adult size. So your small terrier will be a grown up at around 6 months whilst a Great Dane will not mature until it is over 18 months old. It’s important to provide the puppy and junior foods your dog needs to ensure the correct rate of growth and a healthy adult life. Check out our feeding guides for more details.
WHY SHOULD I FEED MY OLDER DOG DIFFERENTLY?
From around 7 years of age some dogs can be considered as seniors! Older dogs have different nutritional needs. Our senior dog food has been created specifically for this phase in life with more Vitamin C and E to help support their immune system and fewer calories, for the less active.
DO YOU HAVE A LARGE BREED SENIOR PRODUCT?
We recommend keeping large breed dogs (classed as such when they weigh 25kg or more) on our Large Breed Adult diet for the entirety of their adulthood.
HOW SHOULD FEEDING ROUTINES CHANGE DURING A DOGS PREGNANCY?
Gestation (pregnancy) in the dog lasts for around 9 weeks.
Growing multiple puppies inside her then producing enough milk to feed them all for 5 to 8 weeks takes an enormous amount of energy. For the first 6 weeks of pregnancy, she will be OK with her normal food allowance but, in the last 3 weeks, she will need up to 30% more food than before she became pregnant and, when her milk production is at its peak in weeks 3 to 4, she will need up to 3.5 times her normal food supply. It is simply not possible for her to eat enough food to supply all the energy she needs to produce that milk so she also converts some of her body fat into extra energy and one would expect her to have lost up to 10% of her normal weight by the time the pups are weaned.
Because of this, she needs to be in peak condition at mating. If she is underweight, the unborn puppies can be smaller and there will be a higher risk of mortality when they are born. If she is overweight, the unborn puppies can be too big which can make for difficult births.
Because she needs so much energy but has a limited appetite, she needs a food with higher levels of energy than normal. Our Puppy and Large breed Junior foods are both designed to also meet the requirements of the lactating bitch and should be fed instead of the normal adult food from the 6th week of pregnancy. Using our James Wellbeloved puppy food also gives the puppies an introduction to their first solid food. Multiple meal-times allow the bitch to eat more and, in weeks 2 to 4 of lactation, it is a good idea to give her constant free access to food.
DELIVERY
HOW DOES YOUR DELIVERY SERVICE WORK?
• Delivery is FREE for all subscription orders or when you spend £25 and over.
• Delivery is £2.99 for orders under £25.
For the following postcodes, delivery is 4.99
AB31, AB32, AB33, AB34, AB35, AB36, AB37, AB38, AB40, AB41, AB42, AB43, AB44, AB45, AB46, AB47, AB48, AB49, AB50, AB51, AB52, AB53, AB54, AB55, AB56, IV1, IV2, IV3, IV4, IV5, IV6, IV7, IV8, IV9, IV10, IV11, IV12, IV13, IV14, IV15, IV16, IV17, IV18, IV19, IV20, IV21, IV22, IV23, IV24, IV25, IV26, IV27, IV28, IV30, IV31, IV32, IV33, IV34, IV35, IV36, IV52, IV53, IV54, IV63, KW1, KW2, KW3, KW4, KW5, KW6, KW7, KW8, KW9, KW10, KW11, KW12, KW13, KW14, PA21, PA22, PA23, PA24, PA25, PA26, PA27, PA28, PA29, PA30, PA31, PA32, PA33, PA34, PA35, PA36, PA37, PA38, PH4, PH5, PH6, PH7, PH8, PH9, PH10, PH11, PH12, PH13, PH14, PH15, PH16, PH17, PH18, PH19, PH20, PH21, PH22, PH23, PH24, PH25, PH26, PH27, PH28, PH29, PH30, PH31, PH32, PH33, PH34, PH35, PH36, PH37, PH38, PH39, PH40, PH41, PH49, PH50, HS1, HS2, HS3, HS4, HS5, HS6, HS7, HS8, HS9, IV41, IV42, IV43, IV44, IV45, IV46, IV47, IV48, IV49, IV51, IV55, IV56, KA27, KA28, KW15, KW16, KW17, PA20, PA41, PA42, PA43, PA44, PA45, PA46, PA47, PA48, PA49, PA60, PA61, PA62, PA63, PA64, PA65, PA66, PA67, PA68, PA69, PA70, PA71, PA72, PA73, PA74, PA75, PA76, PA77, PA78, PH42, PA43, PH44, ZE1, ZE2, ZE3
• Delivery is Monday - Friday (excluding Public Holidays).
• Delivery is fully trackable – we’ll email you a link to your tracking information once you’ve placed your order.
• For more information about our Delivery Service see here : https://wellbeloved.com/pages/shippingA few things to note:
• To guarantee next day delivery, please complete your order before 1.30pm Monday - Thursday.
• Orders placed on a Friday before 1.30pm will arrive on Monday and orders placed after 1.30pm on a Friday or over the weekend will arrive Tuesday.
• We currently ship to UK Mainland only (this excludes all Isles, Northern Ireland and Scottish Highlands and PO / BFPO Boxes).
HOW MUCH DO YOU CHARGE FOR DELIVERIES?
Delivery is FREE for all subscription orders or when you spend £25 and over. Delivery is £2.99 for orders under £25.
HOW LONG WILL MY ORDER TAKE TO ARRIVE?
We send all of our orders with next working day delivery as standard.
Delivery is FREE for all subscription orders or when you spend £25 and over.
Delivery is £2.99 for orders under £25.
CAN I CHOOSE A SPECIFIC TIME OR DAY FOR MY DELIVERY?
Once your order has been placed you will receive a confirmation email from us which will contain your courier tracking number.
Once the courier has your parcel, you will receive a ‘pre-delivery’ notification with your delivery date.
On the morning of your delivery you will receive a further notification to give you an estimated time slot.
If you are not going to be at home during this time slot please check your DPD page where you should see options to arrange for your parcel to be left in a safe place etc..
WHAT HAPPENS IF I’M NOT IN WHEN MY ORDER ARRIVES?
Due to the current Covid-19 situation, DPD are unable to make a second delivery but will leave the parcel at your address and take a photo as proof of delivery.
WHAT SHOULD I DO IF MY ORDER HASN’T BEEN DELIVERED YET?
Please contact our Customer Care team here and have your tracking and order number ready.
WHERE CAN MY ORDER BE DELIVERED TO?
We currently ship to UK Mainland only (this excludes all Isles, Northern Ireland and Scottish Highlands).
We are unable to ship to PO or BFPO boxes.
DO YOU OFFER CONTACT-FREE DELIVERY?
Yes we do! During the Coronavirus pandemic, DPD will not ask for a signature, but a photo will be taken of the parcel at the delivery location.
RETURNS & REFUNDS
HOW DO I RETURN AN ITEM?
If you change your mind, you have 14 days to return an unopened product at your own cost, for a full refund.
Please contact our Customer Care team if you have any questions.
Your item(s) need to be returned to:
Fullers Logistics Ltd
135B Edinburgh Avenue
Slough
SL1 4SS
If you receive a damaged product please contact our Customer Care team who will process a refund for you and arrange collection.
WHAT IF MY PET DOESN’T LIKE THE PRODUCT?
If your pet doesn’t like our product, this shouldn’t be anything to worry about. Just like us, pets can be choosy about what they fancy to eat and have likes and dislikes too.
It sometimes helps to tempt them a few times and serving food at room temperature is what they prefer.
If you’re changing their food, always remember to mix small amounts of the new food with their usual food for a few days, to avoid any upset.
If you still have any concerns or need any more guidance from us, please get in touch with our Customer Care team so we can help you further.
CAN I EXCHANGE AN ITEM?
If you change your mind, you have 14 days to return an unopened product, at your cost, for a refund.
Or if you prefer you may exchange it for a product of equal value.
Please contact our Customer Care team to arrange this with us.
WHAT HAPPENS IF I WANT TO RETURN AN ITEM AFTER 14 DAYS?
We don’t accept returns after 14 days.
If there is a problem with your product please contact our Customer Care team here.
WHAT HAPPENS TO MY REFUND IF MY CARD IS NO LONGER IN USE?
As long as the card account is still open we will be able to process a refund.
We are not able to refund your order to a different card.
If you are experiencing an issue relating to this, please contact our Customer Care team here so that they can look into this for you.
ALL YOU NEED TO KNOW ABOUT ORDER
HOW DO I PLACE AN ORDER?
Placing an order with us is easy!
• Simply enter your desired quantity, choose if you wish to make a one-time purchase or to set up a recurring order on subscription, then hit ‘Add to cart’.
• Once you have added all your products to the cart, open it by clicking on the cart icon in the top right hand corner of the page.
• Click ‘Checkout’ and fill out your delivery and contact info, as well as your discount code if you have one!
• Press ‘Continue to shipping’ to review your order
• Then hit ‘Continue to payment’ to add your payment details.
• Click on ‘Pay now’ to process your payment, once this is complete you will land on an order confirmation screen to indicate that your order has successfully been placed.
• You will also receive an email confirming your order has gone through!
If you run into any issues, don’t hesitate to get in touch with our Customer Care team who will be very happy to help you pop your order through!
HOW DO I KNOW THAT MY ORDER HAS BEEN SUBMITTED?
Once your order has been placed you will see an ‘order confirmation’ screen and also receive a confirmation email.
If you don’t receive this email please check your ‘junk’ folder as your mail provider might have sent it there.
If you have still not received an order confirmation email please contact our Customer Care team here.
I HAVEN’T RECEIVED AN ORDER CONFIRMATION
If you haven’t received an order confirmation email please check your ‘junk’ folder as your mail provider.
If you have still not received an order confirmation email, please contact our Customer Care team here.
HOW CAN I TRACK MY ORDER?
Once your order has been placed you will receive a confirmation email from us which will contain your courier tracking number.
Once the courier has your parcel, you will receive a ‘pre-delivery’ notification with your delivery date.
On the morning of your delivery you will receive a further notification to give you an estimated time slot.
If you are not going to be at home during this time slot please check your DHL page, where you should see options to arrange for your parcel to be left in a safe place etc..
MY ORDER HASN’T ARRIVED
Please check your DHL tracking page for any updates on the whereabouts of your parcel, after it has been dispatched.
If you still need further help, or have not received this information from DHL, please reach out to our Customer Care team here and we will be happy to help you.
CAN I AMEND OR CANCEL MY ORDER?
In order to send all of our orders with next working day delivery, they are processed very quickly.
This means once you’ve placed your order it cannot be changed or cancelled. We do recommend thoroughly reviewing your order before placing it to ensure that everything is correct.
I’VE RECEIVED A FAULTY / DAMAGED PRODUCT
We are really sorry that you have received a faulty or damaged item.
Please get in touch with our Customer Care team here and they will be happy to get this sorted out for you right away!
I’VE RECEIVED AN INCORRECT ITEM
If you have received an incorrect item please contact our Customer Care team so that they can look into this issue for you.
I’M MISSING AN ITEM FROM MY ORDER
If you are missing an item from your order please contact our Customer Care team so that they can look into this issue for you.
WHERE CAN I BUY JAMES WELLBELOVED PRODUCTS OVERSEAS?
We also ship to Germany, you can check out our German website here: jameswellbeloved.de. For other countries, we would recommend shopping via Zooplus! They carry a good selection of James Wellbeloved favourites!
PRODUCTS & STOCKS
WHY CAN’T I FIND THE FULL RANGE OF JAMES WELLBELOVED PRODUCTS IN THE SHOP?
We are working hard to ensure we can stock your pet’s preferred food on the site.
If you can’t find your usual product, please contact our Customer Care team to find an alternative.
ON SOME PRODUCTS, WHY CAN’T I BUY SMALL PACKS INDIVIDUALLY ?
We are looking into various delivery options and want to ensure we can offer the best value and minimise the shipping costs for all of our customers. At this stage we can offer you the best value through shipping cases of our products.
Have you seen our new subscription service to ensure your pet never runs out of food?
WHAT IF MY USUAL PRODUCT IS OUT OF STOCK?
If your usual product is out of stock we would recommend choosing another variety from the same range.
If this is not available please contact our Customer Care team who can discuss an alternative with you.
HOW CAN I SEARCH FOR ITEMS ON THE WEBSITE?
If you know the product you are looking for, you can search it by typing it into the search bar in the top right corner and clicking the magnifying glass or hitting enter.
CAN YOU SEND ME A MEASURING CUP WITH MY ORDER?
Sadly we no longer produce James Wellbeloved measuring cups.
All of our recommended feeding amounts are in grams. To make sure that your pet’s getting the right amount, it’s always best to weigh the food.
ALL PAYMENTS FAQS
WHICH PAYMENT METHODS ARE ACCEPTED?
We accept a range of payments in our online shop:
• Mastercard
• Visa
• American Express
• Maestro
HOW DO I KNOW THAT MY PAYMENT HAS BEEN PROCESSED?
As soon as your payment has been processed you will see an ‘Order confirmation’ screen to show that your order has been successful. You will also receive an ‘Order Confirmation’ email.
If you don’t receive this email please check your ‘junk’ folder as your mail provider might have sent it there.
If you still cannot locate it, please contact our Customer Care team here.
HOW DO I UPDATE MY PAYMENT DETAILS?
You can easily do this from your account area.
Click here to log in.
HOW DO I ADD A DISCOUNT CODE?
To add a discount code to your order, please visit the checkout and click ‘Have a discount code'?
Click here to enter it’ and a text field will appear for you to complete.
Pop the code in here and hit apply and, if it is valid, your discount will be deducted from your order total.
WHY JAMES WELLBELOVED?
WHY SHOULD YOU CHOOSE JAMES WELLBELOVED CAT FOOD?
Our tasty, healthy recipes inspired by nature are made with simple ingredients making them the ideal choice for every cat.
Our cat foods are all naturally hypoallergenic, ideal for all cats.
With James Wellbeloved, you can be sure of a balanced diet that not only tastes good, but does them a world of good too.
WHY IS A NATURAL DIET A GREAT CHOICE FOR MY CAT?
Inspired by nature, our wholesome, tasty recipes will keep your cat full of energy and loving life for years to come. And while you can feel good about giving them nature’s best, they’ll enjoy:
• Feeling fuelled and energised
• A gorgeous, glossy coat
• Healthy, nourished skin
• Support for the immune system
• Settled tummies and firmer poos
• Being at their best by being a healthy weight
WILL MY CAT LIKE JAMES WELLBELOVED?
We put a lot of love into creating recipes we hope your cat will love. Using only simple ingredients and recipes inspired by nature, our food has everything your cat needs. Best of all, you can be sure they’re enjoying a naturally balanced diet.
But don’t just take our word for it, why not have a look at our lovely from many of our feline friends?
OUR CAT PRODUCTS
WHY DO YOU NOT MIX PROTEINS WITH CAT FOOD?
Exclusion diets don’t work unless you know for certain that you’ve excluded ingredients you want your pet to avoid. Single source protein recipes are a good way to make sure however if your cat does enjoy more variety then we have our High Protein range made with tasty Chicken & Turkey to try.
DOES JAMES WELLBELOVED FOOD CONTAIN PALM OIL?
You can be reassured that we don’t use palm oil in any of our products.
WHAT MAKES YOUR CAT FOODS NATURALLY HYPOALLERGENIC?
James Wellbeloved food is naturally hypoallergenic which is not only great for everyday health and wellbeing but is less likely to cause an adverse food reaction in your cat.
To make our naturally hypoallergenic food, we exclude those ingredients which surveys suggest are more likely to cause food intolerances, such as: wheat, dairy, beef, pork, eggs, soya.
We also only use a single source of animal protein in our recipes, and that includes the gravy and fat, which means in our turkey recipes for example, turkey is the only animal protein you will find.
WHAT IS AN EXCLUSION DIET FOR CATS?
An exclusion diet is one that excludes certain ingredients that are thought to commonly cause adverse food reactions.
At James Wellbeloved we also exclude every other animal protein except for the one named on the bag and in our recipes the gravy and fat we use come from the same animal too.
These products contain a single source of animal protein in either fish, turkey or chicken flavour so that you can be sure that you will find your cats new favourite! Please note that our High Protein and Salmon pouches contain more than one protein source.
IS JAMES WELLBELOVED CAT FOOD SUITABLE FOR AN EXCLUSION DIET?
Yes, our naturally inspired pet food recipes have absolutely no wheat, dairy, beef, pork, eggs or soya, the most common causes of food intolerances, and have a single source of animal protein need to mention our chicken and turkey product too as well as our salmon pouches . Our fat and gravy comes from the same animal too.
WHAT DOES ‘SINGLE SOURCE’ PROTEIN MEAN IN CAT FOOD?
‘Single source’ protein means that there’s only one animal protein in our dog food or cat food.
If it says turkey, you’ll only ever get turkey and it’s the same for lamb or duck. Even the gravy and fat comes from the same animal. Please note our High Protein range Salmon pouches contain more than one protein source.
CAN YOUR FOOD HELP IF I HAVE AN OVERWEIGHT CAT?
Unfortunately pet obesity is a growing problem in the UK which is why James Wellbeloved light food is specially formulated if you have an overweight adult cat. It contains around 85% of the calories of standard adult cat food. However if your cat has a firm favourite from other products within our cat range then we can also recommend to follow our indoor / overweight feeding guidelines on pack.
HOW DOES YOUR LIGHT FOOD HELP WITH MY CAT’S WEIGHT?
Compared to our adult and senior cat foods our light cat food contains higher levels of protein and lower levels of fat to promote weight loss and lots of fibre to keep your cat feeling fuller for longer. Added taurine supports the heart, while glucosamine and chondroitin support the joints that are under more strain with fat cats.
CAN JAMES WELLBELOVED HELP WITH KEEPING MY CATS TEETH HEALTHY?
It’s important to keep your cat’s teeth clean and healthy. The most effective way of reducing plaque and calculus is regularly brushing your cat’s teeth. We also have our Oral Health product where the kibble is larger in comparasion to our Adult cat diets, our specially designed kibble encourages your cat to chew more on the kibble thus provide a deeper cleaning action.
WHAT IS GRAIN FREE CAT FOOD AND IS RIGHT FOR MY CAT?
A lot of our cats simply enjoy a grain free diet but, some cats that are sensitive to cereals may need to eat a grain free diet to avoid the unpleasant symptoms of food intolerance.
We have carefully crafted a range of meals that use a single animal protein, Turkey combined with healthy vegetables. They are also naturally hypoallergenic and wholesome.
DOES YOUR CAT FOOD CONTAIN ANY ARTIFICIAL COLOURS, FLAVOURS OR PRESERVATIVES?
We choose the finest quality ingredients inspired by nature with added vitamins and minerals. Each one has its own health benefits, as you’ll discover.
What you won’t see however, is any added artificial colours, flavours or preservatives. Not now, not ever.
CAN I ALTERNATE FREELY BETWEEN FEEDING MY CAT THE TURKEY, LAMB, DUCK OR FISH VARIANTS?
Each of our cat food recipes are appealingly delicious in their own way and we hope your cat will love them all.
Many cats can change their food without experiencing any form of tummy upset however, we would recommend you introduce new foods gradually over 3-5 days.
If your cat suffers from food intolerance it may be best to stick with your cat’s favourite James Wellbeloved recipe!
DOES MY CAT NEED WET CAT FOOD AS WELL AS DRY?
Our dry cat food is complete and balanced and provides everything your cat needs to thrive. The pouches made with either lamb or turkey and healthy vegetables can be fed either as a tasty topper or as a meal by themselves.
Be sure to check the feeding guidelines and always have fresh drinking water available.
CAN JAMES WELLBELOVED HELP WITH REDUCING MY CATS HAIRBALLS?
Our Anti Hairball product contains natural fibres (pea fibre) which helps to reduce the formation of hair balls.
FEEDING YOUR CAT
CAN I SWITCH MY CAT TO JAMES WELLBELOVED DRY CAT FOOD STRAIGHTAWAY?
Your cat’s digestive system isn’t as quick as yours at adapting when switching diets. So, to avoid them getting an upset tummy we recommend gradually introducing James Wellbeloved or any new food slowly over the course of 5-7 days.
We suggest:
- 25% new diet with 75% of the previous diet for 2 – 3 days
- 50% new diet with 50% of the previous diet for 2 – 3 days
- 75% new diet with 25% of the previous diet for 2 – 3 days
- 100% new diet
Don’t forget you can still give them our wet cat food as well to add to their enjoyment.
HOW DOES HOMEMADE FOOD COMPARE TO JAMES WELLBELOVED CAT FOOD?
James Wellbeloved food is complete and balanced, containing all the nutrients your pet needs to thrive. It has been carefully prepared and cooked in our own factory and then tested to ensure it is safe for your cat.
Many owners feed table scraps but these shouldn’t exceed 5% of the pet’s daily calorie intake.
DO I NEED TO GIVE MY CAT ANY OTHER FOOD BESIDES JAMES WELLBELOVED?
No. Our food is 100% complete and balanced, with everything they need. From delicious dry and wet meals to tasty treats we hope they’ll love.
The James Wellbeloved range helps to keep your four legged friends happy, healthy and full of life.
ALLERGIES & INTOLERANCES
DOES MY CAT HAVE ALLERGIES AND/OR FOOD INTOLERANCE?
If your cat is showing one or all of the following signs and you have ruled out any other possible triggers such as fleas for example, they might be reacting to something in their food.
• Itchy and irritated skin
• An upset tummy
• Behavioural changes
Our naturally hypoallergenic cat food excludes ingredients that are known to cause food intolerance and will help them feel happy, healthy and full of life.
IS MY CAT LACTOSE INTOLERANT?
Just like we can be lactose intolerant, so can our cats. After weaning, their ability to digest lactose (the sugar in milk) greatly reduces.Therefore it is quite possible they are lactose intolerant, particularly if they experience an upset tummy or sickness after drinking milk.
LIFESTAGE & PREGNANCY
DO YOU MAKE KITTEN FOOD?
Of course – we believe a naturally healthy diet should start as early as possible.
Our kitten food is nutritionally balanced and is gentle on their developing digestion.
WHAT MAKES YOUR KITTEN FOOD SUITABLE FOR MY KITTEN?
Everything. We want the very best for your kitten.
Kittens grow at 15 times the rate of human babies, so our kitten food has all the protein and nutrients they need. Plus, our hypoallergenic recipes are gentle on their developing digestion.
WHEN SHOULD I CHANGE MY KITTEN FOOD TO CAT FOOD?
Your cat should gradually change over to adult food at around 12 months of age.
WHY SHOULD I FEED MY OLDER CAT DIFFERENTLY?
The best cat food for older cats over 7 years is one that meets their nutritional needs.
Our senior cat food has added glucosamine and chondroitin to support joints and taurine to support their heart. Lower phosphorus levels also help reduce the risk of kidney problems.
OTHER FAQS
CAN I GET SAMPLES TO TRY THE CAT FOOD?
We're so happy to hear that you're interested in trying our products. James Wellbeloved doesn’t produce samples but if you'd like to try out our products for your cat then we do have smaller bags you can try before committing to a larger bag as well as new customer offers via our homepage! T&C's apply. need any information about our products please don’t hesitate to contact us.
MISCELLANEOUS
HAVE YOU STOPPED SELLING FERRET FOOD?
We understand how important it is to make sure your pet has the food they love most. Following ongoing disruption to supply in recent months, we’ve now discontinued our ferret products.
We’re really sorry for the inconvenience caused. We recommend visiting the Pet Food Manufacturers’ Association’s website for details on other manufacturers producing food suitable for ferrets and advice on how to change diets safely.
If you have any concerns over your ferret’s diet, we advise speaking with your vet.
HOW DO I BECOME A STOCKIST?
The easiest and most cost-effective option would be to visit your nearest wholesaler and purchase the products through them. If they don’t stock the items you are interested in, they may be able to order them in for you.
If you are a wholesaler and wish to order from us directly, you need to have been trading for 6 months or more and place orders to a minimum of £100,000 per annum.
If you meet these criteria then please email us at help@wellbeloved.com with as much information as possible about your business.
BREEDER
DO YOU HAVE A BREEDER SCHEME?
Yes, members of our Breeder Club scheme receive the following benefits:
• FREE puppy and kitten recommendation packs
• Exclusive Promotions
• Dedicated Breeder Team for ordering and advice
• James Wellbeloved Events Team at national shows and events.
To inquire about our Breeder Club, call our Breeder Team on 0333 070 5971 or drop them an email at contactus@jwbbreeders.co.uk
HOW CAN I JOIN THE BREEDER CLUB?
You can apply by calling our Breeder Team on 0333 070 5971 or emailing them at contactus@jwbbreeders.co.uk
Alternatively you can join by visiting the James Wellbeloved Events Team at any Breeder shows we attend.
WHAT IS THE CRITERIA FOR JOINING THE BREEDER CLUB?
To join the James Wellbeloved Breeder Scheme, you need to meet the following criteria:
• Based in the UK
• Own a minimum of 1 breeding bitch or 2 entire males (own registered KC affix or KC/IKC assured breeder documentation must be provided)
• OR own a minimum of 1 queen or 2 entire males (own registered prefix documentation must be provided)
• OR registered with local council as a breeder and regulations and license requirements adhered to
PLUS
• Breeders must not breed from a brood bitch or queen if the litter would be born before the brood bitch or queen is 12 months old, or after 8 years old
• New litters must be registered with James Wellbeloved within 4 weeks of birth
• Breeders must confirm information about individual breeding stock/puppy details
WHAT BREEDER SHOWS WILL JAMES WELLBELOVED BE ATTENDING?
In 2023 you can meet us at the following shows:
Manchester Dog Show Society: 19th – 22nd January
Crufts: 8th – 12th March
UK Toy Dog Society: 25th March
National Terrier Club: 1st April
Welks: 27th – 30th April
Birmingham Dog Show Society: 4th – 7th May
Bath Canine Society: 26th – 29th May
Southern Counties Canine Association: 2nd – 4th June
Three Counties Agricultural Society: 8th – 11th June
Blackpool & District Canine Society: 23rd – 25th June
Windsor Dog Show Society: 29th June – 2nd July
East of England Agricultural Society: 7th – 9th July
Bakewell Dog Show Society: 15th – 16th July
Leeds City & District Canine Association: 28th – 30th July
Paignton & District Fanciers Association: 4th – 6th August
Bournemouth Canine Association: 12th – 14th August
Driffield Agricultural Society: 25th – 28th August
City of Birmingham Canine Association: 1st – 3rd September
Richmond Dog Show Society: 8th – 10th September
Darlington Dog Show Society: 15th – 17th September
Gundog Wales: 11th October
South Wales Kennel Association: 13th – 15th October
Supreme Cat Show: 21st October
Midland Counties Canine Society: 26th – 29th October
Yorkshire County Cat Club: 11th November
LKA: 9th – 10th December
JAMES WELLBELOVED loyalty programme
What is JAMES WELLBELOVED loyalty programme? /How does JAMES WELLBELOVED loyalty programme work?
James Wellbeloved Loyalty programme is an online rewards programme designed for registered customers. To become a member you simply need to create an account on www.wellbeloved.com for free. Registered members can earn points in connection with the purchase of qualifying products at www.wellbeloved.com or completing qualifying actions. Points earned can be redeemed for a discount on products at Jameswellbeloved UK Website, provided a Member is using a minimum of 100 points and the minimum order value is £25.
How do I earn points in the loyalty programme?
Members can earn Rewards points on all products at www.wellbeloved.com (1 point equals 1 pound spent) or by completing specified actions. To earn points, you must be logged in to your Account during checkout. You can view the full list of perks on our rewards page. Please note that rewards, perks and participating products are at James Wellbeloved’s discretion and may change at any time.
Which JWB products are included in this programme?
All James Wellbeloved products are involved in the Loyalty programme. Please note that rewards, perks and participating products are at James Wellbeloved’s discretion and may change at any time.
What benefits do I get from joining the loyalty programme?
Our rewards programme is a tiered programme that allows members to earn more perks the more they engage with us. Members receive rewards points for each purchase or for completend a task, that can then be redeemed towards the cost of future purchases. Please note that rewards, perks and participating products are at James Wellbeloved’s discretion and may change at any time.
Sign-up
How do I sign up for the loyalty programme?
Signing up is easy! To join, visit www.wellbeloved.com and create an account with a valid email and password. No purchase is necessary to sign up for the Loyalty programme.
Does it cost anything to join?
Absolutely not! Sign up is 100% free, and it will never cost you anything to earn points. Make sure to visit here to get started.
I already have an account. Do I get points for registration?
If you already have an account with James Wellbeloved, you will automatically be assigned 60 points. No need to create an account again.
I already have an account. Do I need to register again?
We took care of that for you! All customers with an active account are automatically enrolled in our Loyalty programme programme. If you have had more than one customer account with us, please note that only one rewards account was created per person.
I don't want to participate in the Loyalty programme. How can I cancel my participation?
You may cancel your Loyalty programme membership at any time by reaching out to our consumer care team at help@wellbeloved.com or by calling us on 0800 731 2301. Upon cancellation, any unused points accrued in your account will be forfeited and cannot be redeemed.
Who is eligible to join Loyalty programme?
Every customer can join our Loyalty programme except for Breeders and Mars Employees who are, unfortunately, are not eligible to join the programme.
Rewards
How to redeem the points for discounts?
Points earned by a Member may be redeemed for discounts on products at www.wellbeloved.com, provided a Member is using a minimum of 100 points and the order is minimum 25 pounds. Points cannot be redeemed for cash payouts. Customers receiving any existing ongoing or recurring discounts may not qualify.
How do I track my loyalty programme points and rewards?
You may view a summary your Loyalty programme points in your Account on the website. After logging onto the Website, simply click on the "My Account" link in the header of the Website homepage, then click to Your Rewards in the profile navigation. You will see your points balance, progress toward VIP Tier Membership, transaction history and eligibility for earning rewards point.
Can I earn points on all James Wellbeloved products?
Yes, all James Wellbelowed products sold via www.wellbeloved.com in UK are eligible for the Loyalty programme.
What happens if I return a product that earned me loyalty points?
Points earned for a purchase that is then the subject of a return, cancellation or refund will be deducted from the Member's account in an amount equal to the points earned for the original transaction.
Is there a minimum order value to use a reward?
Yes, minimum order value to use a reward/ discount is 25 pounds.
Points
Do my loyalty programme points expire?
No, there is no expiration date for the points. However, you points will expire after 12 months of Rewards account inactivity. This means that if there is no change to your Rewards account balance (through either the addition or redemption of Rewards), all Rewards earned in the previous 12 months will automatically be removed from your account. Please note that this doesn’t include earning points for Birthday and Anniversary. For example, if you were inactive and only received points for Birthday or Anniversary, your account will be considered inactive.
What does inactive rewards account mean?
Inactivity includes not interacting with our programme i.e., redeeming points, placing an order, etc. Please note that this doesn’t include earning points for Birthday and Anniversary. For example, if you were inactive and only received points for Birthday or Anniversary, your account will be considered inactive. Your points will expire after one year of inactivity.
How to earn points for completing tasks/ challenges?
The James Wellbeloved Loyalty programme includes opportunities to earn bonus points for taking certain actions (for example, following us on Facebook, reading a blog etc.). To earn these points, a member must be logged in when taking an action. Points earning opportunities can be found under the “My Rewards” section of your Account. These point earning opportunities may change at any time.
How do you round up the points?
Members earn one (1) point for every one pound (£1) spent on www.wellbeloved.co.uk. Points are rounded down. For example, if you spend £19.99, you will receive 19 points. Calculation is as follows: £19.99 x 1 point per pound = 19.99 points, which is rounded down to 19 points.
“Silver” Tier Member Points. All Silver Tier Members earn points based on a base earning rate that is 25% higher than the Bronze Tier Member's rate (i.e., 1.25 points for every one pound spent on qualifying products or services, as described above).
I didn't receive my points after completing a challenge, what do I need to do?
Double-check you were signed into your rewards account and didn’t accidentally check out as a guest. You must be logged in when making purchases to earn points. You also won’t receive points if you return your purchase or your purchase is canceled for any reason. In case you made a mistake, you can reach out to our friendly consumer care team at help@wellbeloved.com or by calling us on 0800 731 2301
I should have earned points for a purchase/incentive but I didn’t see my account balance change. Did I get credit?
Yes! You work hard to earn points and we want you to feel confident that all of your points are right where they should be . . . in your account! The first thing to note is that there may be a delay in our systems communicating and points could take anywhere from minutes to several hours to appear in your account. However, if you feel like you have earned points but they are not showing up in your account you can also troubleshoot it with these tricks:
1. Try to refresh your browser.
2. Try to log out and then back in to your account.
3. Check your ‘Rewards history’ in your Rewards account to see if the points were added without you realizing it. Your ‘Rewards history’ will show you the number of points earned, how and when they were earned, as well as any redemptions of points made on your account.
If you still feel like your points balance is not accurate you can reach out to our friendly consumer care team at help@wellbeloved.com or by calling us on 0800 731 2301
How long does it take for my loyalty programme points to appear in my account?
The points will appear in your account once your order is shipped.
Can I earn points for in-store purchases? (offline)
Not at this time, you will not be able to earn or apply rewards points toward purchases in-store. Currently our Loyalty programme is designed only for online purchases at www.wellbeloved.com
Is there any limit on how many points can I earn?
No, that’s the best part about being a Loyalty programme member! You will always have an opportunity to earn more points by shopping with us, engaging with our brand and community online
Can I get points for purchases made before joining JWB loyalty programme?
You will only receive points for purchases made after creating your rewards account. Make sure to create an account before placing an order so you can receive points!
How do I reach a higher tier? (VIP programme)
To reach our VIP tier you need to spend 600 pounds in one year.
How do I know in which tier do I belong to?
When you are signed into your rewards account, your home page will list all of the rewards tiers. Your current tier and perks will be highlighted with a box around it.
Can I transfer my loyalty programme account or points to someone else's account?
No, you will receive an account that is tied to your unique, valid email. programme accounts and points are not transferable and are not for sale, resale or barter.
Can I earn points for purchases made with a discount code or voucher?
You can earn points also if a dicount our a voucher was applied, however amount of points earned will equal the value you paid. For example, if your order was 30 pounds and you applied a discount of 5 pounds, you will get only 25 points.
Can I gift my points to a friend or another person?
No, your points are tied to your unique account and valid email. programme accounts and points are not transferable and are not for sale, resale or barter.
Check out
Can I combine loyalty programme discounts with another discount code?
No, discounts cannot be combined.
How do I review my reward points balance?
Your rewards points balance is visible on your account page in the tab "Loyalty programme".
Can I use multiple discounts at a check out?
No, discounts cannot be combined.
If I use my points on my order and it falls below 25, will I still receive free shipping?
No, to receive free shipping your order should be at least 25 pounds after a discount was applied.
When will I get the points for my birthday reward?
On your birthday we will send you a special discount code via email valid for 30 days from the date of your b-day!
*Your birthday code is non-transferable and may not be sold or assigned to anyone else. If we feel someone is trying to manipulate the programme, we reserve the right to terminate your account at our discretion.
I signed up for the Birthday Bonus but I didn’t receive it?
Happy Birthday! We’re so glad that you have chosen to celebrate with us through our rewards programme. In order for you to receive your birthday bonus on your birthday, you must register your birthday at least 30 days prior to your birthday.
If your birthday falls between the day that you registered and the 30 day waiting period afterwards, you will receive your birthday bonus 30 days after your registration. This delay is only applicable for the first year that you signed up.
All successive birthday bonuses will be emailed to you on your birthday. If you register your birthday through your rewards account any time after it has passed in the current calendar year, rewards will not be added to your account until the day of your birthday in the following year.
Remember, the birthday reward is determined by the Rewards member tier that you are part of on the date of your birthday. If it has been more than 30 days since you registered for your birthday reward and you still have not received the additional points in your account, please contact our friendly consumer care team and we will be happy to assist you.
Other
Does my VIP programme status ever expire?
You must continue to spend to remain in your tier. Whatever tier you achieve in a calendar year (ex. Jan 1, 2023 –Dec 31, 2023), you keep for the following year.
For instance, if you spend £1,000 pounds in 2023 and achieve the Silver Tier, you stay that tier through 2024. At the start of 2024, you will keep your earned tier and perks, however, your spend towards that tier's threshold resets to $0 and you must spend the designated tier amount (in this case, £600) to ensure that you remain in that tier for the following year (2025).
Can I earn points for purchases made outside the UK?
No. At this moment, our Loyalty programme is designed only for the UK market and purchases made on www.wellbeloved.com
What is the difference between a birthday reward and anniversary reward?
Birthday rewards are given for your Birthday. An anniversary reward is given to you every year from the moment you registered at our Loyalty programme. If you were already a Customer before Loyalty programme launched your anniversary will be the date you created an account on www.shop.jameswellbeloved.com
Who can I contact if I have any questions or issues with the loyalty programme? /Who do I contact for additional questions or concerns?
You can reach out to our friendly consumer care team at help@wellbeloved.com or by calling us on 0800 731 2301
Are there limitations on how often I can complete a task?
You can complete a task/ challenge only once.
How do I earn points for reading a blog?
When reading a blog you will be asked an easy question to qualify you to receive points. Please note that to earn these points, you must be logged in when taking an action.
I am a Breeder, am I eligible for JWB Loyalty programme?
No, unfortunately, you are not eligible to participate in the Loyalty programme.
Subscriptions/ Subscribe & Save
I use Subscribe & Save option to purchase James Wellbeloved products, am I eligible to participate?
Yes, every member* who created an account on www.shop.wellbeloved.com is eligible to participate.* With an exception of Mars employees and participants of our Breeders programme.
Can I redeem my points to my subscription order?
Yes, you can choose a discount option and add it to your next subscription order in the system.
How do I add my points to my subscription order?
You can add discount points manually by going to your account page, and adding the discount to your next subscription order.
When I have reached the threshold for my discount will it automatically deduct from my subscription?
Unfortunately there is no functionality for auto redemption of points yet. You will need to add the discount manually by going to your account page, and adding the discount to your next subscription order.
Will I still qualify for my 10% subscribe and save discount if I use my points on my subscription order?
Yes the 10% will always be on the product and then the customer can redeem their points for another discount on top of the subscription discount.