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OUR STORY

WHO WE ARE - 30 YEARS OF DOING OUR VERY BEST FOR THOSE WE LOVE

The things that mean the most to us are often the hardest to put into words. Like the way we feel about our pets. James Wellbeloved™ was founded on that feeling.

Three decades later, we’re still driven by the simple understanding that, above all else, we do our very best for those we love. It’s only natural, after all.

POWERED BY NATURE

Our story begins in Somerset in 1992, with two poorly dogs and one very worried owner, who decided that the best way to help her dogs live a happier and healthier life was to go right back to the beginning – to harness the power of nature itself. Turns out, she was on to something…

It started with food for two dogs…

Two poorly boxer dogs, with itchy skin, upset
tummies and one worried owner who decided that nature knew best…

A kitchen table...

Frustrated at the lack of natural alternatives, she switched to creating her own simple food from natural ingredients at the kitchen table.

plus a little bit of patience…

It didn’t take long for the simple, natural recipes to make a difference and the boxers were soon back to their bouncy selves, with calmer tummies and glossy coats.

And turned into recipes for every dog…

Together with friends, she began to create delicious, wholesome and hypoallergenic recipes for dogs, of every age and every breed, all powered by nature.

And every cat.

To see our naturally healthy recipes make such a difference to dogs, could only mean one thing… so in 1999 we launched our first range for cats.

And the rest is history.

30 years later

We’re not resting on our laurels. We’re still growing and learning and putting all our energy into doing our very best for wealllove.

Naturally supports your pet's health. Naturally hypoallergenic. Selected natural ingredients. Tailored nutrition. Healthy digestion.

OUR FOOD PHILOSOPHY IS A SIMPLE ONE.

Fill them with the power of nature: the best quality, wholesome and natural food, with everything they need and nothing they don’t, for a happy and healthy life.

And most importantly, from people you trust.

OUR WELLBELOVED FRIENDS

OUR WELLBELOVED FRIENDS

We've met a lot of like-minded people along the way. Hear are some of the organisations we're proud to call our Wellbeloved friends.

Our Timeline

1992

Christine Priest, Robin Jackson and Michael Newsum formed James Wellbeloved™ from the kitchen of a Somerset farmhouse. Their mission: to create an all-natural, hypoallergenic alternative dog food that could alleviate the nasty symptoms of food intolerance.

They moved from the farmhouse to a small warehouse and started to provide food direct to breeders.

1993

James Wellbeloved™ Lamb & Rice launched at Crufts.

1997

James Wellbeloved™ Turkey launched. 

1998

Say hello to CrackerJacks hypoallergenic snacks!

1999

Turkey recipes for cats launched.

It’s time to help cats feel the benefits of a hypoallergenic, naturally healthy diet!

2006

No-cereals dog food is launched for dogs with sensitivities.

2007

Wet food pouches launched.

2008

First production at our very own factory, close to our roots in Somerset.

2017

Celebrating 25 years of James Wellbeloved™ with our first TV ad campaign and a new website.

2021

Superfoods recipes launched.

2022

High protein recipes launched.

James Wellbeloved™ brings its naturally hypoallergenic food to Europe.

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