Cats seemed to take to it

It not my opinion exactly - but my furballs love it, which makes me happy. That being said the quality of the product, what is in there & the fact that that digestive wise they are good speaks volumes. The size of kibble is versatile - however you feed it. Whether straight in a bowl or otherwise. I use a lot of interactive food toys, such as feeder balls, food mazes, tilt & turn, tubes they have to lift food from etc - the product stands up well to the vigour they use to get the food out with these toys, which is important otherwise it can be messy & is not too big for things like feeder balls which is important. So all in all, tick all the boxes :-)

my cat lives it.

Far to expensive when I can get the same elsewhere

The Cats love it!