We are proud to be partnering with TerraCycle® so you can easily recycle your James Wellbeloved plastic packaging!


James Wellbeloved supports the first European Pet Food Recycling Programme


At James Wellbeloved, we’re not only committed to developing delicious products, but we also want to make sure that the packaging for those products is as environmentally friendly as possible.

We have partnered with TerraCycle® to launch the Pet Food Recycling Programme, a free recycling programme for your empty James Wellbeloved pouches and for other flexible plastic dry food and treat packaging.

Through the free nationwide programme, you can now recycle any of your pet food packaging into new products and prevent them from ending up in landfill.

Not only are you helping the environment, but through recycling your packaging at your closest public drop-off location, you can support charitable projects. Please check which project your public drop-off location supports.

Start collecting your pet food packaging now by finding your closest public drop-off location in the Pet Food Recycling Programme.


What is TerraCycle®?


TerraCycle® is the world leader in the collection and reuse of non-recyclable post-consumer waste.  TerraCycle® partners with brands in 21 countries around the world to set up nationwide recycling solutions for types of waste which can’t be recycled by municipal systems so would otherwise end up in landfill/incineration.  TerraCycle®’s ultimate goal is to Eliminate the Idea of Waste® – the waste packaging / products it offers solutions for is recycled with the materials being re-purposed as new products.

To date, over 80 million people are collecting globally with TerraCycle®, over 4.1 billion pieces of waste have been diverted from landfill and incineration, raising over £16 million for schools, charities or non-profits around the world.


How does it work?


TerraCycle® reuses, upcycles and recycles waste instead of incinerating or landfilling it. This moves waste from a linear system to a circular one, allowing it to keep circulating in our economy.

Once collected, the packaging is sorted, shredded and washed. The material is then densified into hard-granulated plastic granules that can be used to make new recycled products. Click here to learn more about the recycling process.


What can be recycled?



How to recycle? It’s as simple as one, two, three, four



Our commitment to 100% recyclable packaging by 2025


James Wellbeloved has committed that all packaging will be 100% recyclable by 2025. We’re working with industry partners and workgroups to help us reach this goal. Find out more about our recycling commitment here. Partnering with Terracycle® is a critical step in our journey towards fully recyclable packaging.

Quality packaging helps to make sure the products you love reach you in a safe and sustainable way. It allows efficient transport and prevents food from spoiling. It also differentiates our brands on shelf while giving consumers vital information about our products. It’s important to be as efficient as possible in our packaging. We need to find ways to keep protecting our products while doing as little harm as possible to our environment.



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