Naturally healthy pet food
eat better & live better
Pet food made with wholesome, delicious,
and natural ingredients, delivered to your door.
25% off your first order!
Use code: NEWDAY25
Minimum purchase £40, Maximum purchase £600
Selected Natural Ingredients
We wouldn’t give your pet anything we wouldn’t eat ourselves. We take a handful of ingredients from nature & combine them with all the vitamins & minerals your pet needs and nothing they don’t.
We always exclude most common food allergens from our recipes to minimise the risk of adverse food reactions. You can be sure they’re enjoying a healthy balanced diet.
30 Years of Experience
Our product is developed by a breeder, and for 30 years pet owners have trusted us to help keep their four-legged friends happy, healthy and full of life.
Made in the UK
We have always been based in rural Somerset - with treats in our pockets, warmth in our hearts & mud on our boots. We’re still busy making great-tasting food to help keep your pets feeling great.
Check our some of our most popular meals!
See what our customers say
87% of UK vets have recommended James Wellbeloved*
25% off your first order! Use code: NEWDAY25
Free Next-Day Delivery
On all subscriptions & orders over £25
Subscribe & Save
10% on all subscription orders
Recyclable packaging and renewable sources of electricity